After bringing the worlds of Mario, Animal Crossing and the Legend of Zelda to life with LEGO® bricks, another iconic Nintendo games series is getting the LEGO treatment. Today, the LEGO Group and the Pokémon Company have officially announced a new LEGO theme inspired by the Pokémon series. The series debuted in 1996 as a GameBoy game and became a cultural phenomenon spawning a TV show, movies, trading card series and numerous games. Now the world of Pokémon can add LEGO sets to its line-up. The tease shows Pikachu’s tail crafted from LEGO bricks, but we have yet to see what the sets will offer. After the success of the other Nintendo properties replicated with LEGO bricks, it’s safe to assume the new theme will honour the source material nicely. The sets will launch in 2026.
The LEGO Group and The Pokémon Company International team up to bring the world of Pokémon to life brick by brick.
Billund, Denmark, March 18, 2025: Today, the LEGO Group and The Pokémon Company International announced a new multi-year partnership that will bring LEGO® Pokémon™ to fans for the first time from 2026.
Since the debut of the Pokémon franchise, fans have dreamed of becoming Pokémon Trainers, and now they can take that experience even further… one brick at a time. This new partnership will bring the world of Pokémon to life in entirely new ways, allowing fans to build beloved Pokémon in LEGO brick form.
Julia Goldin, Chief Product & Marketing Officer of the LEGO Group, said: “We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for. We strongly believe that through the endless possibilities of LEGO play and the exciting adventures the world of Pokémon brings, this partnership will create a range of new possibilities for Trainers and builders alike.”
Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International added: “The LEGO Group and Pokémon have strong shared values of imagination, creativity and fun, making this the perfect partnership to deliver unique, meaningful and engaging ways for Trainers to experience the Pokémon brand. Working with the best-in-class team at the LEGO Group and seeing their dedication and passion for the project has culminated in an innovative and groundbreaking collaboration that will surprise and delight fans. We cannot wait to see both LEGO fans and the Pokémon community’s reactions in 2026.”
The LEGO Group and The Pokémon Company International both have a long history of pushing the boundaries of social play, which is at the core of this partnership. For the first time, the LEGO Group will be bringing the most loved Pokémon to life in a brand-new way, with play experiences that will delight new and existing fans alike.
Fans should keep their binoculars peeled and their Pokédex ready to experience the world of LEGO Pokémon, coming their way in 2026. For more information as it is revealed: www.lego.com/pokemon
