If for some reason you haven’t signed up for the LEGO® VIP rewards program, doing so now will bag yourself a special new edition LEGO VIP Minifigure Keychain. New sign-ups to the VIP rewards program will be gain access to the reward. Once signed up, check the VIP Reward Centre to find the keychain reward for 0 points. Once you redeem the reward, you’ll get a code, which can be used with a future LEGO.com order. Of course, this isn’t available to existing members but if someone else in the household has an email and *cough* really wants to be a LEGO VIP get them to sign up. The code can be used by any LEGO account. As with all VIP rewards, they may not be available in all regions so check your local VIP Reward Centre for details.
