Today, the LEGO Group has announced a surprise new partnership with unique footwear maker Crocs. The multi-year venture kicks off with a pair of LEGO-themed Brick Clogs. If you’ve ever wanted to adorn your feet with oversized LEGO bricks, now you can. The Brick Clogs are styled to look like a stack of LEGO plates. The LEGO Crocs will also include a LEGO minifigure with its own pairs of mini ‘Crocs’. Later in the year additional products will be revealed. Assumingly these will include more traditional style Crocs with LEGO Jibbitz. The LEGO Crocs Brick Clogs will be available next month from Crocs.com and LEGO.com. Learn more below.
Crocs and the LEGO Group Enter Multi-Year Global Partnership
The bold, playful collaboration invites fans to show off their creativity
BROOMFIELD, Colo., Jan. 23, 2026 – Crocs (NASDAQ: CROX), a world leader in innovative casual footwear for all, today announced a multi-year global partnership with the LEGO Group bringing together two icons of self-expression and originality.
In the playful partnership, Crocs™ and the LEGO Group are coming together to create something that’s anything but ordinary. Together, the two brands are building a new world of creativity – one that celebrates limitless ways to stand out and break the mold. The collaboration pairs Crocs’ bold spirit with the LEGO Group’s boundless imagination, resulting in a unique fan experience that only these two brands can create together.
Crocs and the LEGO Group are fueled by communities who thrive on playfulness, personalization, and sharing their creativity. Every LEGO® brick and every Classic Clog adorned with Jibbitz™ charms is a celebration of fearless self-expression and playful design. Whether you’re a builder, collector, or maker — this partnership is for those who express their creativity with confidence, because creating without limits is how you step into your own kind of extraordinary.
“The LEGO Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit,” said Carly Gomez, Chief Marketing Officer, Crocs. “We are both brands that pride ourselves in being built different, in celebrating self-expression and in fueling creativity. I can’t wait for our fans to see what we’re creating together – we’ve truly broken the mold in a way that we never have before.”
To launch the partnership, the two iconic brands are introducing a new and imaginative silhouette constructed with the best pieces of Crocs’ playfulness and the LEGO Group’s limitless creativity. The LEGO Brick Clog is the first of multiple product drops in 2026 and beyond. Each collectible oversized pair features four studs stamped with the LEGO brand logo and an innovative brick-like outsole.
Accompanying the unique collector LEGO Brick Clog is a LEGO Minifigure with four pairs of its own miniature Crocs shoes, so fans will soon have a collectible for themselves to bring anywhere their creativity takes them. Retailing for $149.99, the LEGO Brick Clog will be available globally starting Feb. 16 on crocs.com and lego.com.
Following the first release, the partnership will feature:
- Multiple product launches through 2026 including Crocs’ largest licensed assortment of unique Jibbitz™ charms
- Products for adults and kids, inviting everyone to participate in playful self-expression
- A global presence in all major markets, with select in-store experiences to bring the Crocs x the LEGO Group partnership to life
Crocs’ iconic DNA and the LEGO Group’s System-in-Play are both blank canvases for creativity – and together they invite fans to experiment unapologetically. Just like LEGO builds, there’s no wrong way to create your Crocs x LEGO look – only endless opportunities to express yourself.
“The LEGO Group and Crocs have come together to celebrate people’s bold and unapologetic creativity,” said Satwik Saraswati, Head of Licensing & Extended Line Design & Partnerships, the LEGO Group. “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities. We cannot wait for the rest of the world to join us and build together with us.”
Later this spring, Crocs and the LEGO Group will be returning with a second drop as part of the multi-year partnership with more ways to wear and play. The collection will be available in global markets with opportunities for fans to engage through in-store experiences in select locations.
Follow @crocs social channels to stay up to date on the latest product drops.
23rd January 2026
Oh my, what stupidity!