Introducing 21324: LEGO Ideas 123 Sesame Street
For over 50 years, a quaint American street became home to a gang of much-loved characters. Now Sesame Street has become the latest addition to the LEGO® Ideas line. 123 Sesame Street includes iconic characters such as Cookie Monster, Big Bird and Elmo, with each Minifigure using specially created new elements. There are also plenty of nods to the TV and many other characters, both old and new. Inspired by a fan submission on LEGO...
LEGO Group Appoints New Chief Technology Officer
The LEGO Group today announced the appointment of Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer. Bhardwaj joins the LEGO Group from German consumer electronics retailer MediaMarktSaturn, where he is currently Executive Vice President of Logistics and Chief Technology Officer. Prior to assuming this role in 2018, Bhardwaj was Chief Information Officer at Tesco PLC. He was previously a partner at...
LEGO & adidas Embark On Multi-year Partnership
There’s some good news for those who missed out on the Limited Edition LEGO® X adidas ZX trainers, as today the LEGO Group and adidas have announced a multi-year, multi-product partnership. The first results of this new partnership will arrive in December and will feature products for various sports and an active lifestyle, aimed at both kids and adults, as well as crossing different LEGO themes. Additional products will be...
LEGO MINDSTORMS Creates Dog Selfie Booth
The new LEGO® MINDSTORMS Robot Inventor set has uses beyond creating one of the five crazy robots included in the box. Well, LEGO gave Swedish inventor, Simone Giertz, the new MINDSTORMS set, some LEGO bricks and with a little added pooch power, she created a MINDSTORMS-powered Dog Selfie Photo Booth. You can check out her creation below and if you fancy getting creative yourself, the LEGO MINDSTORMS Robot Inventor 5-in-1 set is now...
Lockdown LEGO Creations Added To Epic LEGO Globe
The LEGO® House is now home to a massive LEGO globe, which is has been decorated with builds from children across the world. As many have spent time in lockdown, play has become an incredibly important part of daily life. This 13ft LEGO Globe showcases the creativity of play. The Globe took around 2,700 hours to build and uses over 350,000 LEGO bricks and elements. The LEGO Globe can be found inside the LEGO House in Billund, and...
LEGO Young Explorer Of The Year Winner Announced
Earlier this year the LEGO Group joined forces with the National Trust to find a young LEGO® fan who had a flair to explore. They were then asked to show this off by taking their LEGO bricks and Minifigures on an adventure and sharing the results online. Today it’s been announced that following thousands of entries to the LEGO® and National Trust Young Explorer of the Year competition, a Lincolnshire local, eight-year-old Lexie...
BrickCon 2020 Takes Place Online This Weekend
BrickCon 2020 will take place weekend and like many events in this year, it’s heading online. The digital convention begins today, October 2nd and runs through to Sunday, October 4th, which much of the event taking place across the weekend. With the event taking place online, it also opens it up to those outside the US, although the time difference may not suit all. You can learn more about BrickCon and how to take part here,...
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