World’s Largest LEGOLAND To Open In 2024
Merlin Entertainment has entered into an agreement to a LEGOLAND® Resort in Shanghai and it’s set to be the biggest LEGOLAND park in the world once it opens in 2024. It will follow the openings of LEGOLAND Resorts in both New York and Korea. As with most Western brand theme parks, the Shanghai park will be jointly created with the local government. The LEGO Group have been heavily investing in China, with numerous LEGO stores,...
Introducing The LEGO Ghostbusters Ecto-1
Are you troubled by strange noises in the middle of the night? Do you experience feelings of dread in your basement or attic? Have you or your family ever seen a spook, spectre or ghost? If the answer is “yes, who you gonna call? Hopefully, you’ll be calling the Ghostbusters and if you do then it’s likely they will arrive in the iconic Ectomobile – Ecto-1. First seen on our screens in 1984, the Ecto-1 is a...
New LEGO Rebuild The World Campaign Launched
Following the success of the first Rebuild the World ad campaign, a follow-up has been created for the 2020 holiday season. This time around a few friends from other LEGO themes including Star Wars and Marvel are joining in the fun. Similar to the original ad, there are numerous fun LEGO Easter Eggs dotted throughout including various characters, oversized elements and themes, see how many you can spot. Check out the Wonderful...
LEGO Wins DreamToys Double With Mario & Harry Potter
Every year the UK Toy Retailer Association reveals their converted list of top toys for Christmas. The list includes 50 products, including 12 toys which top the list. The LEGO Group has faired well on past lists and this year two LEGO® sets have made it into the DreamToys Top 12 with an additional four sets making into the full list. LEGO Super Mario has been a major success for both LEGO and Nintendo. Despite the unusual aspects of...
LEGO Santa Picks The Covent Garden Christmas Tree
The Covent Garden Christmas tree was chosen today with help from a LEGO® Santa ahead of the Christmas light switch on the 10th November. Covent Garden invited LEGO Santa to join them to help choose their Christmas tree at Woods Farm in Solihull this year. The 60ft tree was chosen by LEGO Santa and will be transported down to Covent Garden where the lights will be switched on on 10th November, starting a series of magical Christmas...
Bring LEGO To Life With LEGO Games & Unity
If there’s one thing that LEGO® Games and the world’s leading 3D content development platform, Unity, can agree on, it’s that creativity comes in all forms – whether it’s bringing your creation to life with LEGO® bricks or adding lines of code to develop a video game. Game development can be intimidating for some, but Unity helps lower this obstacle with its series of Microgames – guided experiences designed to get new users...
Interactive LEGO Billboard Being Unveiled Tomorrow
Tomorrow The LEGO Group will be unveiling their state of the art billboard to the public at Westfield Stratford. The billboard will allow the public to build their own LEGO® brick creations on the huge digital billboard at Westfield. The billboard uses haptic technology to allow the public to move and manipulate LEGO bricks to build their own dream designs on the big screen. This is the first time that this technology has been used in...
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