The LEGO Group Recognised By TIME100
The LEGO Group have been recognised on Time magazine’s TIME100 Most Influential Companies List. They are recognised under the Impact Awards category as one of five companies making meaningful contributions in their fields. They join the likes of Nintendo, BYD and SharkNinja, amongst others. Check out the full list via the link below. The LEGO Group recognised in the 2025 TIME100 Most Influential Companies list A TIME to...
The LEGO Group Celebrates World Play Day
Today marks the first-ever World Play Day, in honour of the UN’s International Day of Play (IDOP). Last year, the LEGO Group and global partners successfully called on the United Nations to adopt IDOP to champion and protect children’s right to play. As part of the celebrations, four cities around the world are hosting special playful LEGO installations. The build-up to World Play Day has also been celebrated at selected LEGOLAND...
LEGO Group Launches She Built That Campaign
Today, the LEGO Group adorned several London landmarks with their very own Brick Plaques, honouring the female builders and architects responsible for creating them, including Waterloo Bridge and The London Eye. The global campaign challenges the way society sees “building” through a gendered lens, by constructing a new narrative around the term. She Built That, encourages girls around the world to redefine and reclaim what it means...
LEGO House Prepares For A Summer Of Play
Get ready for a Summer of play at LEGO® House. The Billund attraction has detailed some of the fun new experiences and events taking place this Summer. They include a refreshed LEGO Store, with better displays and a new Build a Minifigure wall. The free-to-access LEGO Square will be hosting “Meet the Designer” events, with the first one taking place this Friday. Later this year, LEGO House will unveil its latest attraction...
Blocks Magazine Issue 128 Preview
The latest edition of Blocks Magazine arrives in UK stores next week, and here’s what you can expect to discover in issue 128. The upcoming issue takes a look at the Beauty & the Beast Castle set and chats with the LEGO Design Team behind the latest Disney set. Additionally, you’ll find reviews of recently released LEGO sets and instructions for custom minibuilds. The latest issue will be arriving with subscribers soon, and you’ll...
LEGO X Nike Product Range Revealed
In Summer 2024, it was announced that the LEGO Group and Nike were joining forces for a range of new products. Today, the first of those products has been revealed along with details of future products and events. From July 1st, LEGO fans will be able to pick up the LEGO Nike Dunk set. This features a brick-built Nike Dunk, a mini basketball and a unique minifigure dubbed B’Ball Head. This will be followed by the Nike Air Max Dn x...
The LEGO Group Officially Opens New US HQ
Back in 2023, the LEGO Group announced plans to relocate its US headquarters from Enfield, Connecticut, to Boston. Today, the new Boston LEGO® Hub has been officially opened. Located in Boston’s Back Bay, the new location will be home to over 800 colleagues responsible for driving the LEGO Group’s long-term growth ambitions in the US and the broader Americas region. This follows news that the London Hub will also be moved from its...
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