How The LEGO Group Got Its Game On
Long before the LEGO Group became the world’s number one toymaker, it faced a much more uncertain future. Riding high on its long history of doing what it did best, the LEGO Group faced a technological foe whose power seemed unstoppable. Kids were seduced by the flashy beeps and bits of games consoles. Their lure was such that in the 90s the LEGO Group tried all they could to compete. So much so the company was on the brink of...
NINJAGO At 10: A Brief History Of LEGO NINJAGO
Before ninja were even a thing, the roots of LEGO® NINJAGO can be traced back to the ’70s and a colourful world known as Fabuland. This was the first even LEGO theme to include a story element and would form the basis of future story-driven themes including NINJAGO. Over the years story-driven themes have been split into two camps – in/out and big bang. Themes classed as ‘in/out’ are often a single wave of sets...
NINJAGO At 10: LEGO Product Prototypes
Continuing the celebration of the 10th Anniversary of LEGO® NINJAGO it’s time to take look behind the scenes at how some of the products were created. To really bring the world of NINJAGO to life, the sets needed to feature engaging characters, vehicles and worlds. To do this, new elements needed to be crafted and sets went through numerous concepts before hitting toy shops. Before new elements were created, they were sculpted...
NINJAGO At 10: Greetings From NINJAGO City
For 10 years LEGO® NINJAGO has inspired a generation to jump up, kick back, spin around and build. With the TV series still going strong, it would be the highly divisive big-screen adventure which would capture the imagination of a new fanbase. Following the success of The LEGO Movie, plans to bring the masters of Spinjitzu to the big screen were soon dusted off. A feature-length adventure was previously planned but soon lost traction...
Click & Snap: LEGO 2020 Holiday Gift
As a LEGO® Ambassador, I’m lucky enough to receive a Christmas present from the folks at the LEGO Group. It’s not just us Ambassadors who are graced by some festive generosity. Every year members of the LEGO Design Teams create festive-themed sets, with one being chosen to become the set gifted at Christmas. The chosen set is then gets given to all LEGO employees. Thanks to AFOL Engagement Team, all of the Ambassadors currently...
LEGO Wonderfully Rebuildable World Easter Eggs
Earlier today a new follow-up to the LEGO® Rebuild The World ad campaign was released, it will premiere on UK TV tomorrow night during the Great British Bake-off. If you’ve already given it a watch, you may have noticed that just like the first Rebuild the World mini-movie, it features few familiar-looking things throughout the fun new advertisement. It’s also a very inclusive ad, showing LEGO is for everyone....
A Look At LEGO…. Ghostbusters
Happy Halloween, it’s that time of the year when ghosts, monsters and various scary folk get up to all sorts of mischief. And who you gonna call when such things occur? The Ghostbusters of course. Those paranormal investigators burst onto the scene in the 80s classic, Ghostbusters and over 30 years later they made their LEGO debut. The Ghostbusters entered the world of LEGO via CUUSOO, the platform which allowed LEGO fans to...
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