LEGO® Stores across the UK are hosting various in-store events as part of the Summer holidays ‘Come in and Play’ campaign. Activities include weekly LEGO Build challenges inspired by LEGO City, Friends, DREAMZzz and NINJAGO. A LEGO DREAMZzz Make and Take event, plus a scavenger hunt, unique passport stamps and exclusive BAM and Minifigure Factory elements. Learn more below.
COME IN AND PLAY AT LEGO® STORES THIS AUGUST
August 2025: This August, the LEGO® Group is bringing creativity to life with their Come in and Play campaign, running across all LEGO stores in the UK and Ireland.
Designed to make LEGO stores the ideal day out for families, this interactive experience encourages kids of all ages to unleash their imagination and immerse themselves in the power of play.
*From the 4th to 31st of August, kids will be able to take part in a range of different building activities, including:
- LEGO® CITY – “Build your City” Challenge (04/08-10/08)
- LEGO® Friends – “Build a Hangout” Challenge (11/08-17/08)
- LEGO® DreamZzz™ – “Build a Dream Creature” Challenge (18/08-24/08)
- LEGO® Ninjago® – “Build a Dragon” Challenge (25/08-31-08)
*LEGO stores will also be hosting an exclusive LEGO® DREAMZzz™ Make and Take event, where children can build their very own LEGO® DREAMZzz™ Z-Blob and take it home for free. For those wanting a slice of the action, make sure to visit your local LEGO store on the following dates:
- Friday 23rd August | 10:00–12:00
- Saturday 24th August | 12:00–14:00
Other in-store activities include:
- LEGO Passport Stamps – Add a limited-edition Come in and Play stamp to your LEGO passport.
- Scavenger Hunt – Complete fun in-store missions and earn sticker sheets and posters.*
- Clubhouse Poster Challenge – Earn a sticker for every activity you complete and fill your Clubhouse poster one room at a time*.
- Exclusive Build a Minifigure Elements – Build a Minifigure inspired by DREAMZzz™,
- Minifigure Factory– Create a custom-printed minifigure with limited-edition CITY and Ninjago® designs.
*These activities are free to attend, and will be provided on a first come, first served basis.
Find out more: www.lego.com/stores
