Inside The LEGO Superpower Academy
Oct12

Inside The LEGO Superpower Academy

As kids and adults across the globe celebrate World Play Day, today in London, the LEGO® Superpower Academy opened its doors. The unique interactive escape room experience offers a chance for visitors to unleash their superpower of play. Ahead of the experience opening, a group of well-known LEGO ‘fans’ or celebs, got to try it out, which offers a look inside the event. Check it out below. CELEBS AND THEIR FAMILIES UNLOCK...

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Happy LEGO World Play Day 2023
Oct12

Happy LEGO World Play Day 2023

It’s time to get creative, grab some LEGO® bricks and celebrate the power of play as World Play Day is here. The theme of World Play Day 2023 is the Superpower of play. There are World Play Day events taking place across the world including The Superpower Academy opening in London, public playgrounds in Sydney and New York, along with free LEGO goodies from all LEGO stores. Set aside some time today and spend a few moments...

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LEGO Group Hopes To Promote Importance Of Play
Oct10

LEGO Group Hopes To Promote Importance Of Play

As the world marks World Mental Health Day, a new global study reveals one in three children worldwide spends less time playing each week than most adults do on their smartphones daily. The study commissioned by The LEGO Group also found 70% of UK parents are prioritising achievement-based activities over play. The LEGO Group is taking action with its ambitious ‘Play is A Superpower’ campaign, aiming to restore the balance...

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Global LEGO World Play Day Events Announced
Oct06

Global LEGO World Play Day Events Announced

On October 12th, the LEGO Group is urging everyone to go and play as World Play Day returns. World Play Day will be celebrated across the globe with different events, LEGO store activities and things to do at home. Special events will be held in London, New York, Sydney, Essen, South Korea, Malaysia and Taipei. All LEGO brand stores will be giving away free LEGO Play Mission brick bags. LEGO Education will be joining in on the fun...

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Get Ready For LEGO World Play Day 2023
Oct03

Get Ready For LEGO World Play Day 2023

The date for LEGO® World Play Day 2023 has been announced and there’s not long to wait. LEGO World Play Day will take place on October 12th. The annual event celebrates LEGO play; this year’s theme is the Superpower of Play. There’ll be fun online activities to participate in and selected LEGO stores worldwide will offer a free LEGO ‘brick bag’. In the UK, October 12th will also see the LEGO Superpower...

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Playful LEGO Art Installation Unveiled In New York
Aug11

Playful LEGO Art Installation Unveiled In New York

Yesterday saw LEGO® fans across the world celebrate both the 90th Anniversary of the LEGO Group and the first-ever World Play Day. The focus of the celebrations has been ‘play’ and in the US, artist Hebru Brantley has created a LEGO-inspired interactive art installation. The Fly Away Isles installation has been inspired by the creative minds of kids and even features a number of oversized LEGO elements. It can be found at...

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Happy World Play Day & 90 Years Of Play
Aug10

Happy World Play Day & 90 Years Of Play

Today marks the 90th anniversary of the LEGO Group and to celebrate to mark the occasion, the first-ever World Play Day is taking place today. It will be a day of play-packed global events, collaborations and surprises, but more importantly, it’s a day to play. Build that LEGO® set that you’ve been meaning to get around to, rebuild an old set or take part in one of the many challenges being shared across social media. It...

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