New Minifigure Factory Online Launches In US
The online version of the LEGO® Minifigure Factory has returned for those in the US. The online experience is slightly different to what has previously been trialled and is now similar to the in-store offering. So you can add text and graphics to both the front and back of torsos, as well as choose from a selection of heads, hair, legs and accessories. The BETA is currently only available in the US. But plans to further expand the...
Barnes & Noble To Offer Exclusive LEGO GWP
LEGO® fans in the US will be able to grab an exclusive Christmas-themed LEGO set from Barnes & Noble. Starting tomorrow, you’ll be able to get the LEGO Christmas By the Fireplace set for free when you spend $75 or more on LEGO sets. The set is similar to the festive diorama scenes released a few years ago and features Santa placing Christmas treats around a tree. Although the set does come in exclusive B&N packaging, it...
LEGO Black Friday 2023 Preview Livestream
It’s been announced that this year LEGO® Black Friday offers and GWP items will be revealed during a livestream preview event on November 8th. The preview event will be broadcast live from the LEGO House in Billund. During the preview we’ll get details of the promotional items and other offers due to take place over the LEGO Black Friday event, along with exclusive instruction and a Q&A will LEGO Designers. Plus a...
US LEGO Make & Take Halloween Event Announced
Although North American LEGO® Stores aren’t currently due to offer the recently announced Halloween Ghost and Cat Make or Take builds, Barnes & Noble will be offering some spooky fun. On October 14th and 15th, selected B&N stores in North America will be hosting a Halloween-themed Make and Take event. Visitors can create a custom brick-built pumpkin mini-build and design a custom face of the...
The LEGO Group Reveals New US HQ Location
Back in January, it was announced that the LEGO Group was set to leave the current Enfield Headquarters with a move to Boston. Today, it’s been revealed that the new LEGO Group Americas HQ will be located at 1001 Boylston Street, Boston, MA. Spread over five floors and more than 100,000 square feet, the new office will be ready for related staff by 2026. Learn more below. The LEGO Group announces location of new Americas office...
LEGO Discovery Center Opens In Washington D.C.
Merlin Entertainments has officially opened a new LEGO® Discovery Center attraction in Washington D.C. Announced back in 2022, LEGO Discovery Center Washington, D.C. is a next-generation LEGO Discovery Center, reimagined with a brand-new look and design, allowing more family learning through play activities. These include workshops, rides and plenty of opportunities to get creative through LEGO building. LEGO fans in North America can...
LEGOLAND VIP Rewards Program Begins Trials
Although LEGOLAND parks and Discovery Centres are technically now part of the LEGO Group through KIRKBI, the retail components of both companies operate separately. This means that the LEGO® VIP Rewards Program is only available in LEGO brand stores and through LEGO.com. However, this could change in the future as a trial has begun in the US. Shoppers who visit the American Dream LEGOLAND Discovery Center store will be able to earn...
LEGO Masters US Season 3 Trailer
A new trailer for the third season of LEGO® Masters US has been released during Comic-Con. The new season will feature a new set of builders competing for the $100,000 prize. The new season will feature a Jurassic World special complete with a visit from Chris Pratt and another guest spot from Jeff Gordan, a NASCAR companion driver. Plus executive producer Brad Pitt makes an appearance in minifigure form. I’m not entirely sure...
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