New LEGO NINJAGO Plush Toys On the Way
Feb20

New LEGO NINJAGO Plush Toys On the Way

Want to snuggle like a ninja, well now you can with two new LEGO® plush toys based on characters from The LEGO NINJAGO Movie. They are styled to look like Minifigures and are surprisingly sturdy. Past plush toys have features other NINJAGO and The LEGO Batman Movie characters. Both the Green Ninja and Master Wu plush toys, feature multi-textures outfits, complete with print design detail and Master Wu even has an upholstered beard!...

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LEGO Tops Amazon’s Best Selling Toys
Sep27

LEGO Tops Amazon’s Best Selling Toys

Despite the recent issues experienced by the LEGO Group, they are still flying high when it comes to Amazon’s top selling toys. Of Amazon’s five top selling toy brands, LEGO sets are top of the pile, with a 10% share of the sales via the online retailers US arm. It’s noted that the LEGO Group’s continued push of innovation and market interaction has benefitted the toy industry on a whole. Great news for LEGO...

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John Lewis Includes LEGO In Their Festive Top Ten
Sep25

John Lewis Includes LEGO In Their Festive Top Ten

With just over 90 days until Christmas, UK retailer John Lewis has revealed their top ten toys for Christmas and LEGO® makes the cut twice. The newly released LEGO Boost Creative Toolbox set comes in at Number 2 in the list with the newly re-released Winter Holiday Train, which is a John Lewis exclusive set, appearing at Number 5 in the list. It’s nice to see retailer continue to recognise the draw of LEGO and includes sets...

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