LEGO Group And Tencent Extend Partnership
Jan15

LEGO Group And Tencent Extend Partnership

Back in 2018 the LEGO Group and Chinese entertainment group Tencent announced a mobile called LEGO® Cube, they have also worked together on various internet based initiatives to bring the world of LEGO to Chinese audiences. Today both the LEGO Group and Tencent have announced they have renewed their partnership. This will allow the two companies to grow on their projects together including games, video and digital safety. The...

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LEGO Cube The First Chinese LEGO Mobile Game Revealed
Sep19

LEGO Cube The First Chinese LEGO Mobile Game Revealed

Last week a new LEGO® game from Tencent was teased on the Chinese social media channels. Although some thought it could be the results of a rumoured LEGO and Nintendo partnership, the games is actually a new LEGO Worlds-type sandbox game called LEGO Cube. The mobile title has been developed in partnership between the LEGO Group and Tencent, and will be the first ever LEGO branded mobile game released in China. As you can see from the...

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Mysterious New LEGO Game Revealing Next Week
Sep14

Mysterious New LEGO Game Revealing Next Week

Back in January, the LEGO Group announced a new partnership with Chinese media group Tencent. This new link up would help the LEGO Group to continue their push into the lucrative Asian markets. After adding various LEGO® content to the Tencent video platform in May, the next phase of the partnership is being teased and will be coming from Tencent’s gaming division. Three images have been published on Chinese microblog Weibo,...

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