United Nations Adopts Official Day Of Play
The LEGO Group has always celebrated the importance of play and has celebrated it with special days. Now that focus on the benefits of play is being officially recognised by the UN as they adopt June 11th as the International Day of Play. The first day celebrating play will take place this Summer. You can learn more below. UN signals importance of play by adopting official International Day of Play Global partners have successfully...
Create LEGO Islands Experiences In Fortnite
Today at GDC 2024, the LEGO Group and Epic Games have revealed the next stage in their ongoing partnership. After launching the survival game LEGO® Fortnite within Fortnite, LEGO Islands were introduced to expand the playable options the game’s digital LEGO toolset offers. Now LEGO Styles, Kits and other brand assets will be made available in the Unreal Editor for Fortnite (UEFN) and Fortnite Creative. This will allow budding...
LEGO Ideas Dungeons & Dragons Set Revealed
It’s been 50 years since Dungeons & Dragons bestowed its first quest upon brave adventurers. As part of the iconic tabletop game’s 50th-anniversary celebration, LEGO® Ideas joined forces with Wizard of the Coast to tasked LEGO fans with crafting a LEGO set befitting of the most epic DnD quest. Today, the winning design is officially revealed. LEGO Ideas DUNGEONS & DRAGONS: Red Dragon’s Tale set is packed with...
LEGO Group Delivered Topline Growth In 2023
The LEGO Group today reported earnings for the full year 2023. The company grew revenue by 2% to DKK 65.9 billion which is around £7.5/$9.6 Billion. This is despite the overall toy market being in decline. LEGO® Icons, a range for older builders, LEGO City and LEGO Technic alongside LEGO Star Wars and LEGO Harry Potter. The LEGO Group also continues to make advances in sustainability solutions and investing in increasing production....
Introducing The Batman Gotham City Skyline Set
To coincide with the 85th anniversary of Batman, the LEGO Group along with Warner Discovery and DC have partnered to create the LEGO® Batman Gotham City Skyline set. Inspired by the beloved Batman: The Animated Series, this impressive new set is filled with Easter Eggs from the show and the wider Batman universe. The set can be displayed on the wall and also features four minifigures. The set will be available from April 1st for LEGO...
Making LEGO Bricks More Sustainable
It has been well-documented that the LEGO Group are exploring ways to make LEGO® elements out of different raw materials. They have created various plant elements from plant-based plastics, and they have also explored the use of recycled bottles to create the base for bricks. Although not every effort has worked out, they continue to invest in finding a sustainable material which can create the same quality of bricks which are...
LEGO Group Launches Play Unstoppable Initiative
The LEGO Group are always researching ways in which kids express their creativity. The latest campaign is focused on the use of language to discuss being creative. As well as research into the field, they have released a short film called ‘More Than Perfect’, a new creative campaign called Play Unstoppable and will be holding workshop events in selected LEGO® stores and offering online tools. Learn more below. Creativity...
Blocks Magazine Issue 113 Preview
The latest edition of Blocks Magazine arrives in UK stores later this week and here’s what you can expect to discover in issue 113. The upcoming new issue takes a closer look at the LEGO® Ideas Telephone Box and has two of them to give away. Plus there are reviews of new LEGO sets, build instructions and more. The new issue is arriving to subscribers now and will be available in selected stores on or around March 7th, 2024. Learn more...
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