An Unlikely Partnership – LEGO X Hasbro
Feb20

An Unlikely Partnership – LEGO X Hasbro

Even as a kid, I had an odd awareness of toy brands, maybe it was because various companies had connections to my home town. At one point Leicester was home to Mattel’s UK warehouse, Corgi Toys head office, Tonka Toys, Invicta Plastics and who could forget the legendary Palitoy, creators of the first Star Wars toys. Many of these names are long gone, whilst others live on under the Hasbro brand. Hasbro has long been considered a...

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LEGO DUPLO Welcomes PEPPA PIG
Jan23

LEGO DUPLO Welcomes PEPPA PIG

The LEGO Group has once again partnered with Hasbro, this time to welcome PEPPA PIG into the LEGO® DUPLO family. This year marks the 20th anniversary of the much-loved British animated series about a family of pigs. To mark this occasion, there will be various activities beginning with new PEPPA PIG attractions at LEGOLAND Germany and Billund. The world’s first LEGOLAND location will also host an exclusive LEGO DUPLO PEPPA PIG...

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