New LEGO Friends Celebrated With Global Events
Throughout February and March, LEGO® fans and families can discover the new LEGO Friends characters and sets, through a series of free events. The 2023 LEGO Friends Universe includes characters with a wider variety of skin tones, cultural backgrounds, disabilities, and neurodiversity, all with authentic personalities and relationships. To showcase the next generation of LEGO Friends, there will be a number of special events and...
LEGO Masters UK Store Events This Weekend
For those in the UK, LEGO® stores across the country are holding LEGO Masters Build Events this weekend. On both Saturday and Sunday, you’ll be able to visit your local store and build like a master. The Leicester Square is also playing host to the LEGO Masters judges, Amy and Matthew. They will be at the store tomorrow between 2pm and 4pm. Share your builds and pictures from the day using the #BuildLikeAMaster tag on social...
LEGO Build Day Is Back For 2022
For the last two years, the LEGO Group have celebrated LEGO® Build Day just after Christmas. It’s set to return again this holiday season on December 27th. LEGO Build Day is a time to grab some bricks, break open one of those new LEGO sets or make a start on your ‘to build’ pile. Build alone or grabs some family or friends and get creative. It’s really that simple, you can share your builds with the world by tagging...
LEGO Inside Tour 2023 Sign-up Details
Ever wanted to see the inner workings of The LEGO Group? Then you’ll be able to sign-up for participation in The LEGO® Inside Tour 2023 from tomorrow. This unique experience allows you to head inside The LEGO Idea House and take a trip back in time, by checking out the fabled LEGO vault. You’ll also get to see how LEGO elements are made in the LEGO factory tour and you’ll even get an exclusive LEGO set, plus a chance to visit the LEGO...
John Lewis Partners With LEGO For Santa Visits
UK retailer John Lewis has partnered with the LEGO Group to bring a little brick magic to Christmas. Santa and his elves will be visiting selected John Lewis stores in the lead-up to Christmas and if you visit him you’ll be treated to a LEGO® or DUPLO gift. There are two Santa’s Grotto experiences – The Magic Tree and Meet Santa. At the Magic Tree events, you’ll plant a magic bean and decorate the resulting...
LEGO Stores To Host Build To Give Events
This month selected UK and European LEGO® Stores will be running Build To Give event. You’ll be able to collect a free buildable LEGO gift from selected stores in November. Make sure you share your creation online using the #BuildToGive hashtag. The Build To Give event will be available in stores on November 12th, 13th, 19th and 20th only (times may vary). A limited quantity will be available each day and will be distributed on a...
LEGO Stores Free Halloween Make & Take Events
Later this month selected UK LEGO® Stores will be running a Halloween Make & Take event. You’ll be able to collect a free buildable LEGO Frankenstein’s Monster from selected stores in October. You’ll be able to take your Make & Take build home with you. The Make & Take event will be available in stores on October 29th between 10:00 – 12:00 and on October 30th between 12:00 – 14:00 (times may vary). A limited quantity...
LEGO Stores Trick Or Trick Treasure Hunts
It’s October, which means spooky things are afoot. To celebrate All Hallows’ Eve various LEGO® stores are holding spooky in-store events. Head to your local store between October 24th to the 30th and find all the pumpkins hidden around the store to receive a free gift. While stocks last. Check with your local store for more details, not all stores will be participating. Don’t forget to look out for the special...
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