Today two iconic brands combine to reveal an impressive new LEGO® Technic set, in which style meets creativity. This morning at the LEGO House in Billund, Denmark, the LEGO Group and Bugatti Automobiles S.A.S have officially unveiled the new LEGO Technic Bugatti Chiron. These feature packed new flagship model has been co-created by the expert builders from the LEGO Technic Design Team and engineers from Bugatti, to offer a truly unique recreation of the powerful supercar. The 1:8 scale set, includes a number of features also found on the real world version. It’s a set that will capture the attention of LEGO fans and car enthusiasts alike. The LEGO Technic Bugatti Chiron is available now exclusively through LEGO retail channels.
REVEALED: THE NEW LEGO® TECHNIC BUGATTI CHIRON
Where art, engineering and bricks combine
Billund, 1st of June 2018. LEGO Group and Bugatti Automobiles S.A.S. have today revealed the new LEGO Technic Bugatti Chiron. The 1:8 scale super car will be available from June 1.
The LEGO Technic Bugatti Chiron model brings together the iconic design heritage of the French ultra-luxury car brand and LEGO Technic elements, with a reimagined version of the latest cutting-edge super car from Molsheim.
The new model was unveiled at LEGO House at the company’s headquarters in Billund by Niels B. Christiansen, CEO of the LEGO Group, and Bugatti President Stephan Winkelmann. The 1:8 scale LEGO® Technic Bugatti Chiron will be available from June 1, only at all LEGO stores and shop.LEGO.com, then all retailers globally from August 1, 2018.
The model encapsulates the magic, power and elegance of the Chiron, unveiled to the world two years ago and now brought to life in LEGO Technic form, offering a unique, authentic building experience for car enthusiasts and LEGO fans of all ages.
Niels B. Christiansen, CEO of the LEGO Group said:
“I am very excited about this new model. Our LEGO designers have done an amazing job capturing the details of this iconic Bugatti design. It truly stands as testament that with LEGO bricks you can build anything you can imagine, and an example that with LEGO Technic, you can build for real. It’s a huge model that I can’t wait to start building myself. I’ve always been passionate about engineering and this model’s details and design are truly fascinating.”
Stephan Winkelmann, President of Bugatti Automobiles S.A.S.:
“Thanks to their proven design and technology expertise, the LEGO Group and Bugatti are the epitomes of their brand segments. The LEGO Technic model of the Bugatti Chiron is an expression of this perfect relationship. I am impressed at the precision and refinement with which our super sports car has been translated into the LEGO world and I am sure that fans of both LEGO bricks and Bugatti will love this product.”
The 1:8 scale LEGO® Technic Bugatti Chiron replica model – measuring over 5” (14cm) high, 22” (56cm) long and 9” (25cm) wide and featuring 3,599 pieces – is packed full of intricate details and immersive touches. These include aerodynamic bodywork with an active rear wing, spoked rims with low-profile tires, detailed cockpit with movable paddle gearshift, and detailed W16 engine with moving pistons.
Open the doors and you’ll discover that there’s more to the cockpit than first meets the eye, featuring a LEGO Technic 8-speed gearbox with paddle gearshift and a steering wheel bearing the iconic Bugatti emblem.
Each individual model comes personalised with its own unique serial number, carefully stored under the hood to unlock special content on LEGO.com/technic. The set also features a speed key which enables you to switch the active rear wing from handling to top speed position.
Hidden discreetly under the hood, you will also discover an additional authentic Bugatti Chiron detail – the stylish Bugatti overnight bag.
Staying true to Bugatti’s heritage, the model features the classic duo-tone blue color scheme reflecting the brand’s signature colour, and a set of identifiable stickers for additional detailing and authenticity of the build.
Delivering a final ’artistic’ touch, the set comes enclosed in an exclusive box and includes a ’coffee table’ style collectors booklet with comprehensive building instructions. Fans can also dive deep into the inspiration behind the design with series of nine exclusive podcasts featuring Bugatti and LEGO experts.
Available from LEGO® stores and shop.LEGO.com from June 1
About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world’s leading manufacturers of play materials.
Guided by the company spirit: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus.
LEGO, the LEGO logo, the Minifigure, DUPLO, BIONICLE, LEGENDS OF CHIMA, DIMENSIONS, the FRIENDS logo, the MINIFIGURES logo, MINDSTORMS, MIXELS, NINJAGO and NEXO KNIGHTS are trademarks of the LEGO Group. ©2018 The LEGO Group.
About Bugatti Automobiles S.A.S
Bugatti Automobiles S.A.S. is the manufacturer of the ultimate production super sports car. Since it was established in 1909, the French luxury brand has had its headquarters at Molsheim, Alsace, where 450 Veyrons were produced from 2005 to 2015 and where the new Chiron, which is limited to 500 cars, is being hand-crafted today. The Chiron is not only designed for maximum speed but also meets the highest possible demands in terms of luxury, comfort, everyday drivability and durability. The Chiron combines the best in all these areas which makes it the world’s most complete super sports car and a unique concept.
The brand, which has been part of the Volkswagen Group since 1998, has 34 dealers and service partners in 17 countries in Europe, North America, the Arabian Peninsula and Asia/Pacific. www.bugatti.com
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