There is a lot of LEGO® love at the moment, with non-traditional adults fans of LEGO turning to the brick as a well to relax and the excitement of LEGO MASTERS fuelling even more interest in getting creative. It’s no surprise that LEGO searches are up on eBay. The online marketplace has been measuring the amount of LEGO being purchased via eBay. Iconic brands such as Harry Potter and Star Wars continue to be popular draws for LEGO fans of all ages. Potter has been an amazing success with sales up 1700% in a 30 day period. Learn more below.
Brick Buying Power
Building it up: LEGO sales go ‘through the roof’ on eBay.co.uk
With the growing trend of AFOL (Adult Fans of LEGO) sweeping the nation and Channel 4’s LEGO Masters gracing our screens, eBay.co.uk has reported a surge in sales with the online marketplace selling over 290,000 LEGO related items in the last 30 days alone – that’s nearly eight every 30 seconds![1]
Despite the continued popularity of classic models, such as the brickmaker’s work range – LEGO City – seeing over 17% surge in sales on eBay.co.uk, it appears films have also continued to inspire LEGO lovers of all ages.[2] As Fantastic Beasts casts a spell over the silver screen, Potter proves he’s still got purchasing power with the AFOLs. The online marketplace has seen 1700% increase in sales in the last 30 days – with nearly one LEGO Harry Potter related item flying off the virtual shelves every 10 seconds![3]
And with the latest addition to the Star Wars franchise – Solo: A Star Wars Story – released earlier this year, eBay.co.uk has seen nearly one LEGO Star Wars related item sold per minute in the lead up to the festive season.[4]
So, for all your LEGO and toys inspiration this Christmas look no further than ebay.co.uk/12toysofchristmas.
*Data taken between September 16th – November 16th 2018 from eBay.co.uk
[1,2,3,4] Data taken between September 16th – November 16th 2018 from eBay.co.uk
