LEGO City Missions Experience Coming To London
Budding secret agents can partake in a special mission later this month as LEGO® City Missions becomes a live-action interactive experience. After making their way to a top-secret location, hidden within a comic book store, visitors will be tasked with building their own LEGO creation before embarking on their own LEGO City Mission. This unique two-day event takes place on August 26th and 27th. It’s a completely free event but...
Biggest LEGO Store EVER Now Open
The wait is over as the Leicester Square LEGO® Store is now open and it’s become the biggest LEGO Store in the world again. The newly refurbished store is much bigger, much brighter and filled with plenty of fun things to see and do. There are brand new in-store displays inspired by the UK, including LEGO models inspired by James Bond and Harry Potter. You can see more of the new store in my virtual stroll around it below and...
Happy World Play Day & 90 Years Of Play
Today marks the 90th anniversary of the LEGO Group and to celebrate to mark the occasion, the first-ever World Play Day is taking place today. It will be a day of play-packed global events, collaborations and surprises, but more importantly, it’s a day to play. Build that LEGO® set that you’ve been meaning to get around to, rebuild an old set or take part in one of the many challenges being shared across social media. It...
Building The LEGO Legacy Through 90 Years Of Play
This week marks a very special moment in LEGO® history as the LEGO Group celebrate 90 Years of Play. The 90th Anniversary celebrations will be taking place across the world this Wednesday, which will also see the first-ever World Play Day. From the first shavings of wood to the plant-based bricks of today, the LEGO name has always been synonymous with the power of play. Fans will be able to join in the fun with various physical events...
First Look Inside New Leicester Square LEGO Store
I had the pleasure of being at the pre-launch event for the new flagship LEGO® Store in London’s Leicester Square back in 2016. Since then, flagship stores have popped up all over the place and Leicester Square lost its ‘largest LEGO store in the world’ bragging rights, until now. Fast forward to 2022 and the Leicester Square store has had a facelift, it’s now bigger, brighter and packed full of new LEGO builds...
LEGO Stores Summer Free Set This August
Next Month selected UK and European LEGO® Stores will be offering free LEGO Summer Seaside Minibuild. You’ll be able to collect the free buildable LEGO Seaside scene every Thursday throughout August you’ll be able to take your build home with you. Building activities take place in-store but you’ll be able to take what you have built home. The free set will be available on the 4th, 11th, 18th and 25th of August. Check with your...
Brick Or Treat Monster Party Coming To LEGOLAND
An all-new LEGO® Brick or Trick Halloween experience is heading to LEGOLAND Windsor this October. Halloween is always big at LEGOLAND, but this year there will be new experiences, live shows and spooky LEGO models. But that’s not all, this Halloween will also see the premiere of a new LEGO 4D mini-movie called The Great Monster Chase. The ultimate family Halloween Party begins on October 1st and runs until Halloween. You can...
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