LEGO Inside Tour 2023 Sign-up Now Open
Dec06

LEGO Inside Tour 2023 Sign-up Now Open

It’s time for LEGO® fans to sign up for 2023 LEGO Inside Tours. The Inside Tour offers a unique experience that allows fans to head inside The LEGO Idea House and take a trip back in time, by checking out the fabled LEGO vault. You’ll also get to see how LEGO elements are made in the LEGO factory tour and you’ll even get an exclusive LEGO set, only available for those on the tour. Plus there’s also a chance to visit the legendary LEGO...

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LEGO Inside Tour 2023 Sign-up Details
Dec05

LEGO Inside Tour 2023 Sign-up Details

Ever wanted to see the inner workings of The LEGO Group? Then you’ll be able to sign-up for participation in The LEGO® Inside Tour 2023 from tomorrow. This unique experience allows you to head inside The LEGO Idea House and take a trip back in time, by checking out the fabled LEGO vault. You’ll also get to see how LEGO elements are made in the LEGO factory tour and you’ll even get an exclusive LEGO set, plus a chance to visit the LEGO...

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LEGO Float Back For Macy’s Thanksgiving Parade
Nov24

LEGO Float Back For Macy’s Thanksgiving Parade

The annual Macy’s Thanksgiving Parade takes place today and the LEGO Group is once again taking part with its own float. The Brick-Changer is back for another year. This part turkey, part dragon creation is inspired by the Rebuild the World campaign and has appeared in previous Macy’s Parades. The Brick-Changer float will also carry a special guest performer, this year it’s Fitz and the Tantrums. The parade will take...

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Festive Fun Inside To World’s Largest LEGO Store
Nov16

Festive Fun Inside To World’s Largest LEGO Store

Last night inside the world’s largest LEGO® Store, it was beginning to look a lot like Christmas. To celebrate the festive season the Leicester Square store LEGO fans and various ‘famous’ folk descended on the store to check out some of the latest LEGO sets including the newly revealed Eiffel Tower. Visitors could also build a mini present for this year’s #BuildToGive campaign. Most exciting was Katy...

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Free LEGO Event Is Back At The Entertainer
Nov14

Free LEGO Event Is Back At The Entertainer

The Entertainer toy store will once again be giving away free LEGO® sets in all of their stores this week. The Entertainer stores are set to host another LEGO Make & Take event this time in support of LEGO Build To Give. Head to your local store this Wednesday between 4 pm – 5 pm, you’ll be able to build a LEGO creation and take it home for free, but you’ll also need to share your creation on social media using the...

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John Lewis Partners With LEGO For Santa Visits
Nov10

John Lewis Partners With LEGO For Santa Visits

UK retailer John Lewis has partnered with the LEGO Group to bring a little brick magic to Christmas. Santa and his elves will be visiting selected John Lewis stores in the lead-up to Christmas and if you visit him you’ll be treated to a LEGO® or DUPLO gift. There are two Santa’s Grotto experiences – The Magic Tree and Meet Santa. At the Magic Tree events, you’ll plant a magic bean and decorate the resulting...

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LEGO Stores To Host Build To Give Events
Nov09

LEGO Stores To Host Build To Give Events

This month selected UK and European LEGO® Stores will be running Build To Give event. You’ll be able to collect a free buildable LEGO gift from selected stores in November. Make sure you share your creation online using the #BuildToGive hashtag. The Build To Give event will be available in stores on November 12th, 13th, 19th and 20th only (times may vary). A limited quantity will be available each day and will be distributed on a...

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