For the last few years, the LEGO Group have run a global advertising campaign dubbed Rebuild the World. This has seen a number of fun videos created and has also been used to promote the LEGO Group’s Holiday offerings. With Christmas on the way, this year’s campaign kicks off today with a little help from Katy Perry. The Rebuild the World 2022 campaign focuses on a mash-up...
As part of the 90 Years of Play celebrations, the LEGO Group has joined forces with Snap to launch a special Augmented Reality experience. This brings parts of London alive with AR LEGO® creations using a new Snap Lens. The experience uses Snap’s City Landmarker technology to overlay colourful, life-sized LEGO creations on the streets of London. Learn more about the experience below...
This year marks the 90th Anniversary of the LEGO Group and unsurprisingly it’s a time to celebrate. One of the first sets to mark the occasion is the LEGO Classic 90 Years of LEGO Play set, which has been revealed by a French retailer. This features a number of bricks to build various minibuilds inspired by past LEGO sets and themes including Fabuland, Bionicle, Classic Space, Castle and many...
