Leicester Square LEGO Store Is Now World’s Biggest!
From a VIP celeb preview event taking place for families to view a sneak peek, queues forming hours before the reopening, a BIG birthday cake, a crowd happy birthday singalong, a LEGO® mascot arriving at the store on a London bus, entertainers, a dramatic curtain reveal for crowds to see the store for the first time ever and an official ribbon cutting the Leicester Square LEGO Store is now officially reopened. Here’s a round-up...
Biggest LEGO Store EVER Now Open
The wait is over as the Leicester Square LEGO® Store is now open and it’s become the biggest LEGO Store in the world again. The newly refurbished store is much bigger, much brighter and filled with plenty of fun things to see and do. There are brand new in-store displays inspired by the UK, including LEGO models inspired by James Bond and Harry Potter. You can see more of the new store in my virtual stroll around it below and...
Happy World Play Day & 90 Years Of Play
Today marks the 90th anniversary of the LEGO Group and to celebrate to mark the occasion, the first-ever World Play Day is taking place today. It will be a day of play-packed global events, collaborations and surprises, but more importantly, it’s a day to play. Build that LEGO® set that you’ve been meaning to get around to, rebuild an old set or take part in one of the many challenges being shared across social media. It...
Building The LEGO Legacy Through 90 Years Of Play
This week marks a very special moment in LEGO® history as the LEGO Group celebrate 90 Years of Play. The 90th Anniversary celebrations will be taking place across the world this Wednesday, which will also see the first-ever World Play Day. From the first shavings of wood to the plant-based bricks of today, the LEGO name has always been synonymous with the power of play. Fans will be able to join in the fun with various physical events...
10305: Lion Knights’ Castle Set Review Part 2
One of the showcase sets being released to mark the 90th Anniversary of the LEGO Group is the Lion Knights’ Castle. With over 4000 pieces, 22 minifigures and numerous features inspired by past LEGO Castles, this is the ultimate celebration of a much-loved LEGO® theme. This impressive medieval fort is so big, that it’s built in two halves. After taking a look at the first half of the build, it’s time to delve into the...
LEGO Group At 90 – A Portrait Of Play
This summer marks the LEGO Group’s 90th birthday and to celebrate, the well-loved toy brand has teamed up with world-renowned photographer Rankin to capture 90 LEGO® fans aged 1-90, to showcase the ageless nature of LEGO play. Ex-England footballer Peter Crouch and model Ellie Goldstein are just two of 90 LEGO fans helping The LEGO Group celebrate 90 years of play. Hundreds of fans across the UK entered a competition sharing...
York Maze Celebrates 90 Years Of LEGO Play
A few weeks ago it was announced that the theme of this year’s famous York Maze was LEGO® 90 Years of Play. Today, the maze has officially opened and the LEGO-themed design which is etched into the 15-acre field of corn maize has been revealed. The design has been created in official partnership with the LEGO Group and at 492ft in size, it’s the biggest ever take on the iconic minifigure. Along with a minifigure, the...
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