LEGO Rebuild The World Holiday Campaign Begins
For the last few years, the LEGO Group have run a global advertising campaign dubbed Rebuild the World. This has seen a number of fun videos created and has also been used to promote the LEGO Group’s Holiday offerings. With Christmas on the way, this year’s campaign kicks off today with a little help from Katy Perry. The Rebuild the World 2022 campaign focuses on a mash-up LEGO® vehicle designed by kids, it was teased on...
New LEGO AR Experience Launches On Snap
As part of the 90 Years of Play celebrations, the LEGO Group has joined forces with Snap to launch a special Augmented Reality experience. This brings parts of London alive with AR LEGO® creations using a new Snap Lens. The experience uses Snap’s City Landmarker technology to overlay colourful, life-sized LEGO creations on the streets of London. Learn more about the experience below and links to access the LEGO AR lens for Snapchat....
LEGO Bits N’ Bricks Podcast Heads To Billund
After making a surprise return earlier this month, the second part of the special 90th Anniversary LEGO® Bits N’ Bricks Podcast is out today. For the latest episode, Brian and Ethan recount their trip to Billund – home of the LEGO Group. They share their visit to LEGOLAND Billund and The LEGO House. Journey into the LEGO Ideas House and its special underground archives and even interview the Mayor of Billund. Find the LEGO...
Playful LEGO Art Installation Unveiled In New York
Yesterday saw LEGO® fans across the world celebrate both the 90th Anniversary of the LEGO Group and the first-ever World Play Day. The focus of the celebrations has been ‘play’ and in the US, artist Hebru Brantley has created a LEGO-inspired interactive art installation. The Fly Away Isles installation has been inspired by the creative minds of kids and even features a number of oversized LEGO elements. It can be found at...
LEGO Bits N’ Bricks Podcast Makes A Surprise Return
The LEGO® Bits N’ Bricks Podcast has made a surprise return. The excellent series first began in 2020, where it charted the history of LEGO Games to mark 25 years of interactive LEGO digital experiences. The new episodes take a look at the wider LEGO brand and the 90th Anniversary of the LEGO Group. As the new introduction notes, it’s now a podcast about all things LEGO Group. The first of two special episodes covers the...
LEGO 90 Years Of Play – When Classics Return
With the LEGO Group celebrating its 90th Anniversary this year, the LEGO® Design Team has delved into the LEGO Vault for inspiration for a number of new sets. But the Galaxy Explorer, Lion Knights’ Castle and Forest Hideout GWP aren’t the first time classic LEGO sets and themes have inspired other LEGO sets. Here are just some of the other sets released over the last few years which have reimagined the early days of LEGO...
Retro Rebuilds – The King’s Castle
My very first LEGO® set was bestowed upon me in the late 80s. Santa kindly bought me set 6080: King’s Castle set. The set was first released in 1984, but I received it a few years later. Almost 40 years on, I still own that set. Like many childhood toys, it’s been living in a storage box, along with other old LEGO sets. It’s been in the loft and for a short time even visited the shed. As today is the 90th Anniversary...
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