The LEGO Group has launched a new kid-focused spin-off of LEGO® Insiders, called the LEGO Insiders Club. Much in the same way as LEGO VIP has merely changed its name to LEGO Insiders, the LEGO Insiders Club is a rebrand of the kid’s side of LEGO.com. It brings together games and videos previously found on the Play Zone side of LEGO.com. It does have a couple of new things as well including the LEGO Masters Academy, which offers instructional build videos and the ability to earn digital trinkets such as badges and trophies. The LEGO Insiders Club is also the place to build your digital LEGO avatar and share your builds. LEGO Life will still be the name of the social app and magazine. An adult will need a LEGO Insider account in order to create a LEGO Insiders Club account. Learn more and sign up to the LEGO Insiders Club here and you can sign up for the free LEGO Life magazine here.
Introducing LEGO® Insiders Club, our new membership program for children. This is the ultimate kids fan community where signed-up children can learn building skills from LEGO® Master Builders, complete creative missions to unlock trophies and personalize their account with their unique avatar. And this is just the beginning.
LEGO® Insiders Club members don’t just build with bricks, they also build their creative confidence and LEGO fandom by getting access to inspirational videos that they won’t find anywhere else.
Kids can only join LEGO® Insiders Club with permission from a parent or guardian. Once they’re in, you decide what your kids can and can’t do.
It’s easy to join Insiders Club with a little grown-up help. Start the sign-up process with your children using your existing LEGO® account for adults. In just a few minutes, they’ll be on their own Insiders journey!
Key Features So Far Include:
- LEGO® Masters Academy – Learn building skills from LEGO® Master Builders
- Missions and Trophies – Complete creative missions to unlock trophies
- Avatar Builder – Create their own minifigure avatar
- Built-in safety – Safe and inclusive with parental controls
- More features and platforms will be added in coming weeks and months
2nd November 2023
I’ve just signed-up my son. He’s only 3 and a half, but he is already into building the basics. The videos are enjoyable, informative and watchable. As we progress I’m sure my son will want to learn more!
My only gripe… those sugary sweet American accents…