An Unlikely Partnership – LEGO X Hasbro
Even as a kid, I had an odd awareness of toy brands, maybe it was because various companies had connections to my home town. At one point Leicester was home to Mattel’s UK warehouse, Corgi Toys head office, Tonka Toys, Invicta Plastics and who could forget the legendary Palitoy, creators of the first Star Wars toys. Many of these names are long gone, whilst others live on under the Hasbro brand. Hasbro has long been considered a...
Celebrate 40 Years Of Transformers With LEGO Optimus Prime
This year marks the 40th anniversary of Hasbro’s Transformers. What better way to celebrate than starting your LEGO® Transformers collection with the LEGO Icons Optimus Prime set? Hailing for the planet Cybertron, Optimus is the fierce leader of the Autobots. After landing on Earth, the Autobots make it their mission to protect it from the evil forces of the Decepticons. LEGO Optimus Prime is based on the G1 design and even...
LEGO Transformers Optimus Prime Designer Video
The LEGO® Designer Video are back in full flow and the latest is focused on the LEGO ICONS Transformers Optimus Prime set. In the video, LEGO Designer Joseph Kydem discusses taking an iconic toy and transforming it into an excellent LEGO set. You’ll also get to see exactly how Optimus Prime can be switched from his character form into his truck form. The LEGO ICONS Transformers Optimus Prime set is now available from LEGO Stores...
LEGO Transformers Optimus Prime Now Available
The LEGO® Transformers Optimus Prime set is now available. This landmark set sees the LEGO Group joining forces with fellow toymakers Hasbro and Tomy Takara to create the first-ever LEGO set based on the iconic Transformers franchise. Optimus Prime is the leader of the Autobots and one of the most recognisable of the Transformer characters. Making him the perfect choice to become an epic 1508-piece LEGO model. Just like the classic...
10302: LEGO Optimus Prime Set Review
Picture the scene – it’s Saturday morning, there’s no school and you are just tucking into a delicious bowl of sugary cereal. You’re still in your pyjamas and you’re ready to be transported to one of many animated worlds with the must-watch block of Saturday Morning Cartoons. Teenage Mutant Hero Turtles, Biker Mice from Mars, Gummi Bears and Captain Planet were some of my favourites but there was one...
Introducing LEGO Transformers Optimus Prime
The possibilities of the LEGO® bricks truly are endless as they can even be used to create brick-built versions of competitors’ toys. In a truly monumental moment, the LEGO Group has joined forces with fellow toymakers Hasbro and Tomy Takara to create the first-ever LEGO set based on the iconic Transformers franchise. Optimus Prime is the leader of the Autobots and one of the most recognisable of the Transformer characters....
It’s Real LEGO Optimus Prime Is Coming
It’s been rumoured and listed on retailers’ websites but this is the first official confirmation that LEGO® Transformers is real. This June will see the leader of the Autobots, Optimus Prime, transformed into a LEGO set. Expect more details very soon but the set will roll out in June. Check out the teaser...
Advertisement
