Anthony Daniels Helps Launch New Star Wars Sets
This morning, at the start of this year’s Nuremberg Toy Fair, C-3PO actor Anthony Daniels helped launch the newly revealed LEGO® Star Wars Smart Play-compatible sets. Flanked by LEGO Big Build models of the various LEGO Smart Play sets, the actors unveiled five new sets which can be combined with the LEGO Smart Play All-in-One sets. They include elements which can interact with the LEGO Smart Bricks. The LEGO Smart Play range...
Two LEGO Sets Crowned Hero Toys At London Toy Fair
Today, The LEGO Group is pleased to announce that two LEGO sets have been crowned Hero Toy winners at London Toy Fair 2026, with LEGO® Botanicals Tulip Bouquet and LEGO® Minecraft Mini Biomes being revealed as winners within the Construction Toys category. Two LEGO sets crowned Hero Toy winners at London Toy Fair 2026 London, 21st January 2026 – The LEGO Group have won two of 30 Hero Toy awards at this year’s London Toy Fair, with...
LEGO Space Celebrations Expands To More Themes
As noted by several LEGO® sets across multiple LEGO themes, 2024 is officially the Year of LEGO Space. Special space-themed sets have already been released including LEGO City, LEGO Friends, LEGO DREAMZzz, LEGO Classics, LEGO Creator 3-in-1 and even LEGO DUPLO, with LEGO Technic space sets revealed for March. But it seems the space celebrations will be spilling over into a couple more themes. With Toy Fair season kicking off today in...
LEGO Group Continues To Drive Evolution Of Play
Today marks the start of both the Toy Fair season and the London Toy Fair. The LEGO Group are at the show and has shared a press release detailing a few details of the things to come in 2023. Before getting too excited, that doesn’t include any new product releases. Instead, it details the rebooted LEGO Friends Universe, along with one of the new Friends sets being named a 2023 Hero Toy winner. Learn more below. THE LEGO GROUP...
Toy Fair Season Is Back
After a couple of years of cancelled events and virtual alternatives, Toy Fairs are mostly back to normal and the first event of the season begins this week. The London Toy Fair kicks off tomorrow at Olympia London. LEGO Group will have a space there. They will once again be taking over the Olympia Room, although their presence there isn’t known for offering too many details about upcoming LEGO® products. But things have changed...
The LEGO Group Returns To London Toy Fair
Toy Fair season returns very soon and many of them will be happening as in-person events including the London Toy Fair. As the exhibition space has now sold out, it’s been confirmed that the LEGO Group will have a space there. They will once again be taking over the Olympia Room, where many of the new sets and product ranges for 2023 will be on show. Although things have changed a lot in the last couple of years, I doubt we’ll...
Two Odd LEGO Sets Pick Up British Toy Awards
With the London Toy Fair in full swing, the British Toy Industry Awards took place last night and two LEGO sets have picked up awards, however, I have no idea why. Although the LEGO Group decided against displaying at the event this year, despite previously confirming their attendance, they have picked up two awards. These include the Construction Toy of the Year and the Kidult Toy of the Year. The winner of the 2021 Construction Toy...
The LEGO Group Pull Out of London Toy Fair
First New York, then Numerberg and now London, well kind of. It has just been announced that The LEGO Group has decided to pull out of the upcoming and yet to be cancelled London Toy Fair. The LEGO Group Toy Fair stand is normally quite large and offers the first look at upcoming products, although these are rarely made public until New York and German Toy Fairs. The LEGO Group plan to ‘connect’ with customers and partners...
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