LEGO Manufacturing Innovation Centre Opens In Billund
The LEGO Group has officially opened Kornmarken Campus, its first dedicated global manufacturing innovation centre. The new campus is part of the company’s investment in manufacturing technologies and capabilities that power product development and production. It’s also the latest addition to Billund, also home to the LEGO Campus, Idea House, LEGO House and one of the LEGO Group’s global manufacturing facilities. This new...
LEGO Inside Tour 2026 Set Revealed
Jay’s Brick Blog has given us the first look at this year’s LEGO® Inside Tour set. Participates in the annual tour behind the scenes at the LEGO Group in Billund, are each gifted an exclusive set. The 2026 set celebrates the first iterations of the LEGO logo, and within its base is a drawing showing the evolution of the LEGO logo. Head to Jay’s Brick Blog for further images of this very special...
BrickLink Getting A Fresh New Look
Since the LEGO Group acquired BrickLink in 2019, various changes have been made to the popular online marketplace. Not all of those changes have been welcomed, but the latest will see the site get a visual makeover. The refresh will see a more uniform, modern design of BrickLink and its related platforms, such as Studio and the Designer Program. The changes will, of course, give the site a new look, but they will reflect the...
Jason Momoa Becomes The Latest LEGO Playmaker
The LEGO Group has announced today its latest LEGO® Playmaker, actor and play maestro Jason Momoa, who is on a mission to help reverse the growing play deficit affecting families globally. Jason Momoa becomes the latest Hollywood star to front a LEGO advertising campaign, joining Tom Holland, who kicked off the ‘Never Stop Playing’ mantra last year. Check out Jason’s attempt to explain the importance of the...
LEGO Insiders App Expands To More Countries
After first launching in the UK and expanding to the US earlier this year, it’s now rolling out to more countries. LEGO fans in Denmark, Poland, Canada, France, and Spain can now download the app, which is available via Google Play and the Apple App Store. The Insiders app lets you shop for LEGO products, check your Insiders points total and redeem those points for Insiders rewards. Once downloaded, you’ll be asked to sign in to...
The LEGO Group & BAFTA Announce Partnership
Today, the LEGO Group and BAFTA have announced a year-long partnership with Young BAFTA, designed to inspire and support the next generation of young storytellers and creators across the UK. Building on the shared belief in the power of creativity and storytelling, the collaboration will provide children and young people with access to workshops, mentorship opportunities, and industry insights, launching alongside “Boop” – the...
LEGO Set Age Change For Sir David Attenborough
Much fun has been had with the age range featured on some LEGO® sets. Famously, it’s suggested that some mixed brick sets are suitable for builders aged between 4 and 99. Meaning once you hit 100 years old, you are no longer allowed to play with LEGO bricks. But one man has seen the LEGO Group update the age suggestion. Sir David Attenborough turns 100 years old today. The legendary naturalist has been the voice of countless...
LEGO Group Retains Reputable Company Crown
The LEGO Group has retained its title as the world’s most reputable company for the fourth consecutive year. The company has hit the top spot on the RepTrak Company’s annual RepTrak®100 list. To determine the list, RepTrak surveyed more than 230,000 individuals in numerous countries. The ranking measures how people connect to a brand or company through their products or services. The LEGO Group excels at offering excellent customer...
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