LEGO Sets To Feature Sunflower Lanyards
The LEGO Group have always been keen to reflect real life through their products. Whether that’s people who use wheelchairs, have hearing aids, have limb differences or have fallen into the river in LEGO City. OK, maybe not the last one, whose characters from a selection of sets have reflected real-life conditions many people deal with daily. These conditions aren’t easy, especially for kids, so seeing them portrayed in...
Work Begins To Build LEGO Innovation Campus
Today, the LEGO Group broke ground on its Innovation Campus, which will expand its global headquarters in Billund, Denmark. The Innovation Campus will cover 4 hectares, which is about 8 football pitches. Once built, it will house product marketing and development, gaming, product and quality teams, plus members of the LEGO Design Team. The building will also be home to the world’s largest library of LEGO elements covering a collection...
The LEGO Group Delivers Double-digit Growth
Today, the LEGO Group released earnings for the first half of 2024. The company delivered double-digit growth and continues to outperform the rest of the toy industry. Top themes continue to be a mix of original creations and sets based on popular brands, with LEGO® Icons, LEGO City, LEGO Technic, LEGO Star Wars and LEGO Harry Potter topping the charts. Learn more below. The LEGO Group delivers double-digit top- and bottom-line growth...
New LEGO Hub To Open In Copenhagen
The LEGO Group is set to open a new hub in Copenhagen’s The Stamp. The building is currently being built and the new hub is due to open in 2027. It will join other hubs currently found in Boston/Enfield (USA), London, Singapore and Shanghai. This isn’t the only investment in Denmark, as the LEGO Campus continues to grow in Billund along with new production facilities currently being constructed. Learn more below. The LEGO...
The LEGO Group Launches Made To Play Campaign
Beyond their creative purposes, LEGO® elements are among the few products that have stood the test of time. A brick made over 60 years ago is still compatible with those made today. For many families, childhood LEGO sets are often passed down through generations but there of other ways to expand the use of LEGO bricks. As part of the new ‘Made to be Played’ campaign, the LEGO Group is highlighting initiatives to share the...
LEGO Group Suppliers To Aim For Net-zero Targets
As the LEGO Group drives towards its goal of better sustainability practices, it’s now calling on suppliers to do the same. Some of the changes already made by the LEGO Group include smaller boxes for LEGO® sets and paper-based bags replacing plastic ones. Solar power installed on current and future manufacturing sites and investment to find a replacement material to create LEGO elements. Changes to partner products have already...
LEGO Group Appoints New Global Media Agency
In recent years, the LEGO Group’s global advertising strategy has seen campaigns such as ‘Rebuild the Build’ and ‘Play Unstoppable’ target the global LEGO fan base. Today, the LEGO Group has announced a new global media agency to further create engaging global advertising campaigns. Publicis One has been selected as the new global media agency. They will work will current agency Initiative over the next...
The LEGO Group Opens New Distribution Centre
The LEGO Group today officially opened its newest regional distribution centre Belgium. The new distribution centre will supply online order fulfilment for customers in Belgium, the Netherlands, Luxembourg, Great Britain, Ireland and northern France, as well as LEGO® Brand Retail Stores. The 27,000 sq. meters building is the second distribution centre in the company’s European distribution network, joining an existing centre in Jirny,...
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