New LEGO AR Experience Launches On Snap
As part of the 90 Years of Play celebrations, the LEGO Group has joined forces with Snap to launch a special Augmented Reality experience. This brings parts of London alive with AR LEGO® creations using a new Snap Lens. The experience uses Snap’s City Landmarker technology to overlay colourful, life-sized LEGO creations on the streets of London. Learn more about the experience below and links to access the LEGO AR lens for Snapchat....
LEGO DOTS Gets A Snapchat Lens
LEGO® has gone all hip and created a LEGO DOTS themed Lens for Snapchat. The Lens puts a fabulous filter over your face (unless I naturally have amazing lashes) and adds LEGO DOTS charms and border themed to one of three LEGO DOTS bracelets. For your average LEGO fan, this means nothing but I just want to see other peoples LEGO DOTS Lens pictures. So get out your phone open Snapchat and scan the Snapcode below or check out one of the...
LEGO Clothing Now Available Via Snapchat
LEGO® and Kabooki Clothing have launched an official range of adult clothing, which can only be purchased via Snapchat. For today only you can head to an empty store in London, where you’ll find a Snapchat code. Scan it and you’ll be taken inside a virtual store filled with LEGO clothing items. You’ll be able to see what’s on offer in this unique virtual retail experience and purchase directly via the...
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