Introducing The LEGO Smart Play System
Last year, the LEGO Group began testing a new play experience dubbed ‘The smartest LEGO® brick’. Today, that concept has become a reality with the introduction of LEGO Smart Play. Revealed at CES, this new way to interact with LEGO sets is powered by the ‘LEGO Smart Brick’, which responds directly to everything you do. The way you hold it. The way you move it. It can even interact with other LEGO bricks and...
LEGO Group Attending CES 2026
A last bit of LEGO® news before the year’s out, The LEGO Group will be holding its first-ever CES press conference next week. CES is the Consumer Electronics Show and takes place in Las Vegas every January. It often attracts big names from the world of tech such as Google, Sony and Apple. So exactly what the LEGO Group will be announcing is a mystery, but it’s going to be big. The LEGO Group press conference will take...
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