Cultural Creatives Help Rebuild The World
Following on from the videos I highlighted last week, the LEGO® Rebuild the World campaign will be releasing a series of videos highlighting three cultural creators and how LEGO play shapes their creative process. Mark Ronson, Simone Biles and Tomo Koizumi will each talk about how LEGO inspires them in their fields. From early play memories, planning routines and testing patterns, it’s amazing how LEGO is used beyond just...
Rebuild The World In inspiring Ways
The primary use of LEGO® bricks is to build things with, over the past 60 years the way we play with them has certainly involved. But for many they are used to build sets and be played with. But there are a some people who use LEGO bricks in other ways, ways that still inspire but also help to go beyond the brick. On social media the LEGO Group have been highlighting these inspiring stories. One shows LEGO building can help older...
Rebuild The World A Nod To LEGO Heritage
By now you will have most likely given the LEGO® Rebuild The World video a watch. If you have you may have also noticed a few familiar looking things throughout the fun new advertisement. The video is filled with plenty of nods to the long history of the LEGO brands. But have you spotted them all? Here’s a round-up of all the ones I’ve found, if you have seen anymore let us know in the comment....
The LEGO Group Rebuilds Iconic UK Landmarks
To celebrate the launch of Rebuild the World, a global campaign to help nurture the creative skills of the next generation, The LEGO Group has taken over iconic landmarks across the UK and rebuilt them with LEGO bricks, as imagined by the nation’s kids. Landmarks including Shaftesbury Memorial Fountain in Piccadilly Circus, a red London phone box, the Birmingham Bull statue and the Lighthouse in Cardiff’s Roath Park are among those...
Rebuild The World A Special Message For AFOLs
The LEGO Group have finally lifted the lid of their Rebuild The World campaign. Although its key to the campaign is help nurture the creative skills of the next generation of builders, older builders are equally important. If you’re an adult and enjoy LEGO®, then you are part of a special group of people known as AFOLs. Older LEGO builders may use LEGO bricks a little differently than kids, but the essence of play and...
Are You Ready To Rebuild The World With LEGO
Today the LEGO Group launch their Rebuild The World campaign with an amazing new advert. The essence of LEGO® has always been that it used to build whatever you want, which plays a big part in this new campaign. The Easter Egg-filled video showcases how you can create anything your imagination can dream of. Creativity plays a major part in all aspects of life, no matter your age. As well as this fun video, the Rebuild The World...
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