LEGO Play Is Your Superpower Campaign Launched
Today, the LEGO Group reveals the latest global ad campaign dubbed Play Is Your Superpower. The central theme of the campaign is to harness the power of play, which is shown in a mini-movie set in a boring workplace. Soon the drab office is transformed into a fun place to work thanks to a group of kids and their LEGO bricks. The new campaign is also supported by a few famous faces, including Tan France, Naomi Watanabe, Bindi Irwin,...
LEGO Rebuild The World Holiday Campaign Begins
For the last few years, the LEGO Group have run a global advertising campaign dubbed Rebuild the World. This has seen a number of fun videos created and has also been used to promote the LEGO Group’s Holiday offerings. With Christmas on the way, this year’s campaign kicks off today with a little help from Katy Perry. The Rebuild the World 2022 campaign focuses on a mash-up LEGO® vehicle designed by kids, it was teased on...
Channel 4 To Launch New Digital LEGO Series
Today, Channel 4 and the LEGO Group announce the launch of the new LEGO-based series. But don’t get too excited, LEGO® Masters UK has not been recommissioned. Instead, it’s a digital series called Kids Rebuild the Future and it will feature various celebrities such as Judi Love, Aisling Bea, Rhys James, and Katherine Ryan. The four-part series will celebrate children’s endless creativity and imagination. LEGO: Kids Rebuild...
Rebuild The World Is Back For 90 Years Of Play
The 90 Years of Play celebrations have officially kicked off today and to build excitement for the big event, Rebuild the World is back with a fun new advert. Rebuild the World debuted a few years ago and is the first global campaign run by the LEGO Group. Although only a short film, it packs in a lot and showcases the creativeness of the humble LEGO® brick. From inspiring play to making friends, creating art to solving problems. The...
New LEGO Tin Signs Added To VIP Rewards
If you are a fan of tin signs and LEGO® themes, you’re going to love the latest rewards to be added to the LEGO VIP Rewards Centre. Joining the Black Friday Retro Logo sign along with the Friends and LEGO City Stuntz signs are two new ones. One featuring LEGO NINJAGO and the inspired by the Rebuild the World campaign. Each sign costs 1200 VIP points and you’ll need to place two orders to be able to use the codes to get the...
LEGO Japan Goes Rebuild The World Crazy
LEGO® Japan has shared a selection of mash-up builds inspired by the Rebuild the World campaign. Each mash-up combines two different sets to create something new. Most use sets from the same theme but there’s a couple that combines sets from totally different themes such as Monkie Kid and Technic. Although the builds do not have instructions they have all been shared via the official LEGO storefront on Amazon Japan or you can...
LEGO Group Unveil 2021 Christmas Ad Campaign
This year Christmas campaign has been revealed today. It’s once again inspired by the Rebuild the World slogan introduced a couple of years ago. In the latest LEGO® Rebuild the World TV ad, a number of LEGO sets have been transformed into real-life activities including Stormtroopers taking on bees, a race car driving princess and a firefighting dragon to name but a few. It’s all set to a reworded version of Queens...
LEGO Building Instructions For A Better World
Ahead of COP26, the climate summit taking place in Glasgow from October 21st, the LEGO Group has launched ten ‘Building Instructions for a Better World‘, informing leaders what young people think should happen if we’re to tackle the climate crisis and create a more sustainable future. It is clear that kids are well informed about the damage being done to the world around us and using LEGO elements as a medium to convey this is very...