LEGO Partner With Tencent For Chinese Digital Push
The LEGO Group continues its push into the Chinese market, with a partnership with Chinese internet experts, Tencent to provide safe online LEGO® experiences. Online LEGO content has increased tenfold in recent years and has also seen the release of a safe social platform know as LEGO Life, all of which will be tailored to a Chinese audience with the help of Tencent. It may not seem a significant announcement, but internet activities...
Introducing the LEGO Ideas Ship In A Bottle
It’s been teased on social media but now the latest LEGO® Ideas set has been officially revealed. Get ready to build the LEGO Ideas set 21313: Ship in a Bottle, which will wash ashore on February 1st. This incredibly unique set was originally submitted to LEGO Ideas by Fan Builder Jacob Sadovich, before reaching the required 10,000 votes needed to more to the review stage, where the LEGO Review Board decided it would become a...
There Is Still Time To Enter LEGO MASTERS
LEGO® MASTERS Series 2 will be hitting TV screens later this year and there’s still time to enter for the chance to become LEGO MASTERS. If you and a building buddy have what it takes to make amazing LEGO constructions then get involved and get you applications in now. Who knows you could be flexing your build skills on Channel later this year. Everything you need to know about the process can be found below including links to...
LEGO City Busy Book Releases This Week
This Thursday the first of the 2018 range of LEGO® titles from Dk Books launches. The LEGO City Busy Word Book is a fun educational title aimed towards younger readers. This new book will help to inspire readers to learn the building bricks of language with a little help from LEGO. With over 500 words to discover in a number of fun LEGO filled scenes, the LEGO City Busy Word Book will be available from this Thursday. Find it in all...
In 2018 Kids Go Free At LEGOLAND Windsor Resort
LEGOLAND Windsor Resort have an early Christmas treat for you, kids go free on all shot breaks to the park when booked before the end of the year. Book a 2018 short overnight break to LEGOLAND Windsor, choose to stay at one of the two LEGOLAND Hotels, including the new Castle hotel or one of the partner hotels located near to the park and kids will get free entry to the park, plus second day entry to the park is also free. When the...
New Additions For LEGOLAND Windsor In 2018
LEGOLAND Windsor Resort has announced a trio of new additions to the park in 2018. These included an expanded Miniland which will now include additional worldwide locations along with an area dedicated to the USA. These will be joined by an new LEGO Reef which is inspired by the one in the LEGO House in Billund, all these new additions to the park will be ready for the new season which begins March 9th. They will also be joined by...
The LEGO Group Wins Chinese Legal Case
A few months ago it was announced that the Chinese courts had decided to recognise LEGO® has a ‘well-known’ trademark, meaning it offer the LEGO Group the ability to tackle some of the many Chinese clone brands, which blatantly use LEGO IPs and imagery to sell cheaper poorly made products. This recent legal win for the LEGO Group means two Chinese companies must stop selling products that were clearly being passed off as...
New App Brings LEGO Bricks To Life
Following on from our coverage yesterday, LEGO® has released official details of their new Augmented Reality app for iOS devices, LEGO AR-Studio. This new app bring LEGO bricks to life by placing digital recreations of LEGO sets anywhere you like thanks to AR technology. Learn more in the press release below. Augmented Reality App called LEGO AR-Studio™ released today Today, the LEGO Group is providing children across the world...
Advertisement
