The LEGO Group Annual Results 2017
The LEGO Group has announced their annual results for 2017 and the news remains pretty much the same as it did from last year. Unfortunately not everything is awesome this time around. Revenue has declined by 7% and consumer spending is still pretty flat. But that does mean sales haven’t declined and people are buying no less LEGO® than they did in 2016. One major problem is stock inventory, LEGO are selling more LEGO to...
First Sustainable LEGO Bricks Launch This Year
The LEGO Group have today announced a pretty big change to the humble LEGO® element, as of this year all botanical elements such has leaves, flowers and trees will be made from a new plant-based plastic, sourced from sugarcane. This is the first step in helping to create an alternative but long-lasting equivalent of the ABS bricks and elements used today. It’s a pretty neat move to start with the plant elements, read more about...
LEGO DUPLO Inspires Creative Play
One of the main aims of the LEGO Group is to celebrate the importance of play. All children, no matter where they live or what the background is, play is a right each one of them is entitled to. As the digital age becomes more prevalence in the modern era, the notion of play is often lost to glaring screens. To highlight the importance of play and the relationships it develops, LEGO® DUPLO® have today launched a play campaign dubbed...
Plenty To Eggs-plore At LEGOLAND Windsor This Easter
Get ready to have a eggs-cellent time at LEGOLAND® Windsor this Easter, with a very special egg hunt in Miniland. Visitors to the park between March 30th to April 2nd will be able to venture into Miniland to track the all the LEGO® Easter eggs hidden among the brick-built building and landmarks, that includes all the new additions to Miniland, opening in just a few weeks time. Flex your building muscles and help construct an Easter...
Experimenting With The Future Of Play At LEGO World Expo
This Thursday, the annual LEGO® World Expo takes place in Copenhagen. This popular family event is a best described as an official and more LEGO-focused of BrickLive. The show will be packed with areas dedicated to a number of LEGO themes, build zones and this year the LEGO Creative Play Lab has joined forces with Queen’s University Canada for a unique interactive experience at the expo. Visitors to LEGO World will be able to...
Black Panther Leaps Into LEGO Marvel Super Heroes 2
As we reported earlier, the Black Panther DLC has arrived for LEGO Marvel Super Heroes 2 and Warner Bros. Interactive Entertainment has released a few additional details for this new content along with a video showcasing this new downloadable content pack inspired by Marvel Studios’ Black Panther movie. The pack introduces new characters, vehicles, achievements and a level based on events in the movie to enjoy, check them out...
LEGO Speed Champions Ford Mustang Racing Into Stores
Early next month the latest range of LEGO® Speed Champions sets race into stores and one of the new vehicles to be included with these new sets is a classic Ford Mustang. Modelled on the 1968 model of Ford’s iconic car, the Speed Champions set brings the racing version of the Mustang to the world of LEGO. The Mustang joins five other sets, each based on iconic automotive car brands. These will all be available from March 1st...
The LEGO Group Joins How2Recycle Initiative
The LEGO Group has been making great strides towards creating a more environmentally sustainable future. As well as plowing millions into research to find an alternative substance to create their bricks from, they have also been working towards creating fully recyclable packaging. Almost all LEGO® boxes can easily be recycled and focus is shifting towards making people more aware of this. In the US the LEGO Group has teamed up with...
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