Will You Be Brave Enough For LEGOLAND Brick Or Treat
We all remember how fearless we were as kids, climbing trees, blasting our LEGO® spaceships across the room or riding our bikes down the stairs (yes I did that) but as we get older our fears grow. Which is why LEGOLAND® Windsor Resort is hosting a Bravery Bootcamp this Halloween. Kids and adults alike can test their braveness with a series of spooky challenges. If you manage to survive then reward yourself with even more spooky fun at...
Introducing The LEGO Ideas Pop-Up Book
The term pop-up book is used to describe a book, which features three-dimensional structures that spring from its pages, once the book is opened. It’s certainly not something that you would relate to LEGO®. But my now the impossible and LEGO don’t seem to have a place in the same sentence. If you can build a full-sized car that drives from LEGO, then a Pop-Up book built from bricks, is possible, right? The answer is most...
LEGO DC Super-Villains Launches This Week
Chaos is oh so near, as LEGO® DC Super-Villains launches this week. Our American readers can play from today, with mainland Europe-type folk can enjoy it later this week and those of us in the UK can get our game on from Friday. The game lets you create your own super-villain as you play alongside some of DC Comics most dastardly bad guys. For once it’s good to be bad. My copy has arrived today and the BricksFanz review will be...
Ready, Steady, Build – LEGO Store Milton Keynes Re-opens
The LEGO® Store in Milton Keynes has been given a bit of a makeover. The whole store has a fresh new look in keeping with some of the more recently opened LEGO Brand Retail Stores. There’s brand new big builds, a new Pick-a-brick wall and plenty of fun events planned to support the reopening, including a rather cleverly, a make & take concrete cow build. Learn more about the new store below, and see it before and after as...
LEGO Star Wars Vader’s Castle Set Revealed
A surprise new LEGO® Star Wars set has been revealed and it’s arriving this Christmas. The set is based on Darth Vader’s Castle, which is located on the volcanic lava-filled isolated planet retreat of Mustafar. Vader’s homestead was built on the site of an old Sith Temple and was first seen in Rogue One: A Star Wars Story. It’s also expected to play a key role in the upcoming VR series Vader Immortal. Mustafar...
LEGO To Use New AI-powered IBM Advertising Platform
As with head to the busiest time of the year for toy sales, retailers and toy makers have to do all they can to capture extra customers. The LEGO Group have always been early adopters of new technologies from AR powered in-store displayed and to headline grabbing PR stunts. Now they are set to become the first to use IBM’s new AI-powered interactive advertising platform. I’m not even going to try and explain exactly what...
Creating A Responsible LEGO Supply Chain
Today the LEGO Group has introduced new Responsible Business Principles which will see them maintain a responsible and resilient supply and a Family Friendly Workplace for employees. In recent years LEGO® have made numerous strides to make the company fully fit in-line with that famous motto of ‘Only the best is good enough’. This also applies to partners that work with LEGO. All aspects of the supply chain from sourcing...
Creating A Better Future For All With LEGO
With the announcement of the new LEGO® Creator Expert Vestas Wind Turbine, the LEGO Group continue their goal of becoming a environmentally sustainable company. The group have made huge strides to make all aspects of their business greener and better for the planet. From ventures like the Planet Crew to the recent Plants from Plants elements, plus investment in renewable energy like wind power. The LEGO Group are inspiring the kids of...
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