Introducing An All-new LEGO Star Wars Tantive IV
With the Skywalkers set to rise this Christmas, the next LEGO® set to be gracing stores across the galaxy, goes back to where it all began. Way back in 1977 audiences were wowed as a usual looking spacecraft loomed into view on cinemas screens across the world. That ship would later to be known as the Tantive IV, a consular ship, on a diplomatic mission from Alderaan. On board this Corvette-class Rebel Blockade Runner, was the brave...
Celebrating 20 Years Of LEGO Star Wars Fandom
Twenty years ago in a small town in Denmark, a battle raged that could give any of those from a galaxy far, far away a run for its money. The LEGO Group was in dire straits, a series of issues left the company struggling and a takeover from a rival toy marker was looming. An opportunity presented itself in the form of Star Wars, the much loved sci-fi saga was set to return with all-new movies. It was hoped LEGO® could create sets...
Haunted House Monster Party Opening Soon At LEGOLAND Windsor
In just over a weeks time, the latest attraction at LEGOLAND® Windsor Resort opens its doors. Before the spooky happenings get into full swing, members of dance troupe Diversity have been jigging about about the ride for some reason. The ride will be similar to the Hex: Legend of the Towers ride at Alton Towers. So riders will take a stroll through a haunted graveyard before taking their seats at the table for a Monster Party. The...
Kjeld Kirk Kristiansen Steps Down
KIRKBI A/S, the Kirk Kristiansen family’s private holding and investment company, have announced that Kjeld Kirk Kristiansand will be stepping down from the board of directors of LEGO A/S. The changes will take place next month. Although Kjeld is stepping down, he will still play and active role in all aspects of the LEGO Group and the companies activities. Learn more below. Kjeld Kirk Kristiansen steps down from the Board of...
LEGO Star Wars Vader Bust More Details
Following the reveal of the new LEGO Star Wars Darth Vader Bust set by the Star Wars Show, the US press team have sent over a few further images and details of the set. Starwars.com mentioned the set would not only be available from Star Wars Celebration Chicago but also through US retailer Target. The building set will be first available as a Celebration show exclusive. Based on the iconic villain from the beloved Star Wars films,...
Superfan Turned Into A Life-sized LEGO Model
Last November, intu Shopping Centres gave shoppers the opportunity to win a number of impossible presents, which included the chance to have yourself or a loved one built into a one-of-a-kind LEGO® model from Bright Bricks. This was inspired by some of the odd requests parents get at Christmas. One of which was to become a LEGO set. With Bright Bricks on the case the impossible is possible. Now a few month on the winner of this...
LEGO Maintains Reputable Company Accolade
For the ninth year in a row The LEGO Group has maintained its Top 10 position in the Reputation Institute’s annual RepTrak®100 list. To determine the list, RI surveyed more than 230,000 individuals in 15 countries from January to February 2019. The ranking measures how people connect to a brand or company, be it through their products or services. The LEGO Group is well known for its excellent customer service and its fanbase...
LEGO Group Appoints New Chief Digital Officer
The LEGO Group have appointed JJ Van Oosten, as their new Chief Digital Officer. This role plays a key part in the digital push being implemented across various different aspects of company. This will include shopping experiences both in LEGO® brand stores, retail partners, online and through connecting the LEGO brand with consumers. THE LEGO GROUP APPOINTS JJ VAN OOSTEN AS CHIEF DIGITAL OFFICER The LEGO Group today announced the...
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