LEGO Group Ranks First For Corporate Responsibility
Global study puts the LEGO Group in first place on Corporate Responsibility. The study, conducted by Reputation Institute, a global technology-driven provider of reputation measurement and management services, calibrated the perceptions of more than 140 companies on the merits of CR. CR RepTrak measures perceptions of Citizenship, Governance and Workplace, and provides a means of assessing a company’s Environmental, Social and...
Halloween Brick Or Treat At LEGOLAND Windsor
This autumn, the spooktacular Brick or Treat returns to the LEGOLAND® Windsor Resort. New for 2019, Lord Vampyre’s Brick or Treat takes place from 17 October to 2 November 2019; complete with SIX nights of dazzling LEGO® themed fireworks shows. This Brick or Treat, LEGOLAND’s newest resident monster; the fang-tastic Lord Vampyre, is throwing the ultimate Halloween party. Little monsters are invited to get their fangs stuck into a host...
The LEGO Group Rebuilds Iconic UK Landmarks
To celebrate the launch of Rebuild the World, a global campaign to help nurture the creative skills of the next generation, The LEGO Group has taken over iconic landmarks across the UK and rebuilt them with LEGO bricks, as imagined by the nation’s kids. Landmarks including Shaftesbury Memorial Fountain in Piccadilly Circus, a red London phone box, the Birmingham Bull statue and the Lighthouse in Cardiff’s Roath Park are among those...
LEGO Jurassic World Arrives On Switch This Week
LEGO® Jurassic World is coming to Nintendo Switch this week. After first being released on other platforms back in 2015, the full game including three DLC packs, will be stomping onto the Nintendo Switch this Friday. The games follows the events of the first Jurassic World movie and all of the original Jurassic Park trilogy. It’s a great game, perfect for playing on the go with the new Nintendo Switch Lite handheld or on the original...
Are You Ready To Rebuild The World With LEGO
Today the LEGO Group launch their Rebuild The World campaign with an amazing new advert. The essence of LEGO® has always been that it used to build whatever you want, which plays a big part in this new campaign. The Easter Egg-filled video showcases how you can create anything your imagination can dream of. Creativity plays a major part in all aspects of life, no matter your age. As well as this fun video, the Rebuild The World...
Build The Might Of The Galactic Empire
BUILD THE MIGHT OF THE GALACTIC EMPIRE™ WITH THE NEW LEGO® STAR WARS™ IMPERIAL STAR DESTROYER™ SET LEGO Group announces a new stunning LEGO Star Wars set – the Ultimate Collector Series Imperial Star Destroyer measuring 110cm in length [September 5, 2019] One of the most feared ships in the Star Wars™ galaxy is flying into LEGO Stores on September 18 as the LEGO Star Wars™ Imperial Star...
The LEGO Group Has a Great Start To 2019
Today the LEGO Group have announced their results for the first half of 2019. Sales have seen a growth compares to last year, but operating profits have declined in line with investment in new stores and online portals. Core themes have performed well, and surprisingly LEGO® Marvel Avengers has performed especially well, maybe fuelled by the success of Endgame, despite the sets being vastly different ot the plot of the film. There is...
The LEGO Group Launches Play Her Way
The LEGO Group have launched a new campaign which celebrates a new generation of girls playing by their own rules. Dubbed Play Her Way, LEGO® along with Great Big Story have created a series of videos which highlight four woman who do things by their own rules. What’s interesting is that the initiative is aimed at the Asian market, where the LEGO Group are focusing great efforts to expand the brand in recent years. You can learn...
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