Official LEGO X Levi’s Product Range Revealed
Ever wanted to express your love of LEGO® through the medium of clothing? Well, the latest collaboration with Levi’s could be just what you’ve been waiting for. These two iconic brands are teaming up for a range of wearable goodies, made by Levi and inspired by LEGO. But these aren’t just Levi clothing with LEGO images plastered all over them, they actually feature patches of LEGO studs, offering a unique way to get...
LEGO Group Appoints New Chief Financial Officer
Along with the announcement of the financial results for the first half of 2020, the LEGO Group has today announced the appointment of a new Chief Financial Officer. Jesper Andersen will join the LEGO Group as both as Executive Vice President and Chief Financial Officer from October. Learn more below. The LEGO Group appoints Jesper Andersen as Chief Financial Officer BILLUND, September 2, 2020: The LEGO Group today announced the...
LEGO Group Delivers Double-digit Growth In 1H 2020
The LEGO Group has today announced its financial results for the first of 2020 and it’s no surprise that revenue has grown. Despite COVID-19 impacting retail locations and production in some countries, people took to building LEGO® sets in vast number as they stayed at home. This has seen double-digit sales increases in all major regions. One of the most impressive facts is that traffic to LEGO.com doubled, with over 100 million...
LEGO Join Forces With Ellen MacArthur Foundation
Today, the LEGO Group has joined the Ellen MacArthur Foundation as part of its commitment to becoming a more circular business. The Ellen MacArthur Foundation is the global leader in circular economy while the LEGO® System in Play inspires endless play possibilities that supports the principles of circular design. The quality and durability of LEGO products mean they can be reused and passed down through generations, while remaining...
LEGO Group Appoints Fiona Dawson To Board Of Directors
The LEGO Group today announced the appointment of Fiona Dawson, the Global President of Mars Food, Multisales and Global Customers, to its Board of Directors with immediate effect. Fiona Dawson has worked for family-owned Mars, Incorporated for over thirty years. In her current role, she sits on the Mars, Incorporated Leadership team and is responsible for Mars Foods’ portfolio of household brands, the various Multi-Segment markets in...
Introducing LEGO World Builder
If you follow LEGO® on social media, you will have been various animated LEGO videos over the years. Many of these have been created via Tongal. Now the two companies have created a new platform, which opens the scope of creative input from LEGO fans across the world. LEGO World Builder will allow creative LEGO fans to create their own stories using LEGO brands which could then be used by LEGO in future campaigns. Which will then earn...
LEGO Braille Bricks To Launch In 20 Countries
After a successful pilot program, LEGO® Braille Bricks are set to be rolled out across 20 countries. The LEGO Foundation and the LEGO Group first announced the introduction of a unique new brick which has been inspired by Braille last year. The concept behind LEGO® Braille Bricks was to create a unique and tactile method of learning Braille and using it in other educational ways. Now toolkits featuring these new bricks are set to be...
LEGO Store Bristol Press Release
As reported earlier this morning a new UK LEGO® Brand Store is set to open in Bristol later this year. Now LEGO UK have provided a press release detailing the announcement. It doesn’t offer much more detail part from the store will be located in Cabot Cirus shopping centre in Bristol City Centre. The store will feature all the usual things you’d expect to find there such as a Pick-a-brick wall, Minifigure Tower and plenty...
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