Build To Give Is Back To Spread Some Festive Cheer
Since the LEGO® Build To Give campaign launched a number of years ago, it’s increased in scope and helped to give LEGO sets to those who need them most. Bring the joy of LEGO sets to kids in hospitals, children’s home and vulnerable communities around the world; and it’s back again for 2020. For each LEGO ornament built, the LEGO Group will donate one set to the Build To Give campaign. Anyone can take part, via the LEGO Life app...
New LEGO Rebuild The World Campaign Launched
Following the success of the first Rebuild the World ad campaign, a follow-up has been created for the 2020 holiday season. This time around a few friends from other LEGO themes including Star Wars and Marvel are joining in the fun. Similar to the original ad, there are numerous fun LEGO Easter Eggs dotted throughout including various characters, oversized elements and themes, see how many you can spot. Check out the Wonderful...
LEGO Group Appoints New Chief Technology Officer
The LEGO Group today announced the appointment of Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer. Bhardwaj joins the LEGO Group from German consumer electronics retailer MediaMarktSaturn, where he is currently Executive Vice President of Logistics and Chief Technology Officer. Prior to assuming this role in 2018, Bhardwaj was Chief Information Officer at Tesco PLC. He was previously a partner at...
LEGO & adidas Embark On Multi-year Partnership
There’s some good news for those who missed out on the Limited Edition LEGO® X adidas ZX trainers, as today the LEGO Group and adidas have announced a multi-year, multi-product partnership. The first results of this new partnership will arrive in December and will feature products for various sports and an active lifestyle, aimed at both kids and adults, as well as crossing different LEGO themes. Additional products will be...
LEGO MINDSTORMS Creates Dog Selfie Booth
The new LEGO® MINDSTORMS Robot Inventor set has uses beyond creating one of the five crazy robots included in the box. Well, LEGO gave Swedish inventor, Simone Giertz, the new MINDSTORMS set, some LEGO bricks and with a little added pooch power, she created a MINDSTORMS-powered Dog Selfie Photo Booth. You can check out her creation below and if you fancy getting creative yourself, the LEGO MINDSTORMS Robot Inventor 5-in-1 set is now...
Code & Control With New LEGO MINDSTORMS Robot Inventor
Today, the new LEGO® MINDSTORMS Robot Inventor 5-in-1 is available for purchase giving builders the chance to create and code one of five personality-packed robots. For over two decades, LEGO MINDSTORMS has inspired those of all ages to test and build their confidence with technology through play. The new LEGO MINDSTORMS Robot Inventor 5-in-1 model includes digital building and coding instructions for five unique robots ( Blast,...
LEGO Young Explorer Of The Year Winner Announced
Earlier this year the LEGO Group joined forces with the National Trust to find a young LEGO® fan who had a flair to explore. They were then asked to show this off by taking their LEGO bricks and Minifigures on an adventure and sharing the results online. Today it’s been announced that following thousands of entries to the LEGO® and National Trust Young Explorer of the Year competition, a Lincolnshire local, eight-year-old Lexie...
High-tech LEGO Projects Coming Soon From No Starch
This October, No Starch Press is publishing a new LEGO® title focused around the LEGO MINDSTORMS EV3 system. High-Tech LEGO Projects will show you how to build 16 creative technical inventions. With clear, full-colour, step-by-step instructions, you can build working devices for outdoor research, home security, spycraft, and more using the LEGO MINDSTORMS EV3 programming environment. Author Grady Koch is the creator of...
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