LEGO Group Ranked As Most Reputable Company
The LEGO Group have been named the world’s most reputable company. The company has hit the top spot on the Reputation Institute’s annual RepTrak®100 list. To determine the list, RepTrak surveyed more than 230,000 individuals in 15 countries. The ranking measures how people connect to a brand or company, be it through their products or services. The LEGO Group is well known for its excellent customer service and its fanbase crosses...
New LEGO SmartBricks Set To Launch Soon
Today the LEGO Group have announced a new product innovation called SmartBricks. Never step on a rogue LEGO piece ever again with LEGO® SmartBricks which are able to sense incoming feet and propel the bricks out of the way before they are stood on. Each element is embedded with NFT technology which can detect surrounding movement. This new evolution of the brick is currently being piloted and is set to launch at some point in the...
LEGO Foundation Announces Support Of Play Included
Ahead of World Autism Awareness Day later this week, the LEGO Foundation has announced their support of Play Included C.I.C., which uses LEGO® play for therapeutic purposes as part of the successful Brick-by-Brick™ programme. LEGO building has uses far beyond merely putting together a set and playing with it. As many have recently found, it can promote mindfulness and a unique form of escapism. LEGO play can also have...
Display Your Dark Side With New LEGO Star Wars Sets
Although the big reveal was ruined by a couple of video preview screen and the rebel forces at Walmart, today the LEGO Group has officially announced three new additions to the LEGO® Star Wars range. Next month you’ll be able to recreate the iconic helmets of an Imperial Scout Trooper and Dark Lord of the Sith, Darth Vader, as well as crafting an Imperial Probe Droid. All three sets will be available to pre-order from tomorrow,...
Introducing The LEGO NASA Space Shuttle Discovery
Head to the stars with the latest addition to the LEGO® Space Collection, as the LEGO Group joins forces with NASA for a brand new set. The LEGO NASA Discovery Space Shuttle is a new 2,354 piece set, designed to inspire the explorers of tomorrow and those with intergalactic tastes. Back in 1990, the Discovery Space Shuttle was used to deploy the Hubble Space Telescope into space. The large telescope is still in operation and has...
LEGO VIDIYO Gets A Backstage Pass To The Voice
The LEGO Group will air a LEGO® VIDIYO TV advert during the live final of The Voice on ITV this Saturday night. The popular singing competition draws a big audience on Saturday night and the ad will feature the first-ever live-action human version of a Minifigure L.L.A.M.A. The TV advert will also highlight the brand new music based theme, LEGO VIDIYO, which blends physical LEGO elements, scannable tiles and AR functions to create fun...
Kicking Off The BrickLink Designer Program 2021
Late last year, the LEGO Group have announced a collaboration between LEGO® Ideas and BrickLink where they’ll be giving past 10K designs from LEGO Ideas, a second chance of being a set via the BrickLink Designer Program. This is similar to the 60th Anniversary AFOL Designer Program. With so many fan designs hitting 10K, it’s inevitable that not all of them can be turned into retail sets. The BrickLink Designer Program will see...
LEGO Education Launches New Development Program
LEGO® Education has introduced a new Professional Development digital experience. This personalized, competency-based learning program inspires and actively engages uses to facilitate playful, hands-on STEAM learning. The program will incorporate recent additions to the LEGO Education range including LEGO Education SPIKE Prime and BricQ Motion. Learn more about the LEGO Education Professional Development program below. LEGO® Education...
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