The Next LEGO Ideas Releases Have Been Unveiled
The next LEGO® Ideas projects to become future LEGO Ideas sets have been revealed this afternoon. The first 2021 review period featured an unprecedented 57 projects and of all those projects two will become sets and another requires further review. First up is the Jazz Quartet by Hsinwei Chi, which is joined by The Office by Jaijai Lewis. Both have been chosen to become a future LEGO Ideas set and a possible third set inspired by Snow...
LEGO Group Commits To Make Play More Inclusive
New research commissioned by the LEGO Group reveals that girls today feel increasingly confident to engage in all types of play and creative activities, but remain held back by society’s ingrained gender stereotypes as they grow older. The study was carried out by the Geena Davis Institute in recognition of the UN’s International Day of the Girl and to mark the launch of a new LEGO® campaign called Ready for Girls. The ‘Ready for...
Introducing The LEGO RMS Titanic
One of the most famous ships in the world is the RMS Titanic. Over 100 years ago, the vessel was the jewel in the British shipping company, White Star Line’s crown. But it’s famous for a very different reason as it sank in the North Atlantic on April 12th, 1912, after striking an iceberg. Despite this tragedy, the ship was one of the largest ever to hit the waves and an engineering marvel, which has inspired this...
LEGO Group Extends Digital Smarts Campaign
Back in February, the LEGO Group joined forces with DQ Institute to help highlight digital safety. Today, the Digital Citizenship programme has been extended to help families become digitally smart and safe. The focus of this new activity is Doom the Gloom, a mix of mini-games and interactive videos that provide kids with playful ways to explore and learn more about safety and wellbeing in the digital world. Learn more about the...
Brick-or-Treat Debuts at LEGOLAND New York
Spooky things are happening at LEGOLAND® New York, as the park celebrates their first-ever LEGO® Brick-or-Treat event. Starting this upcoming weekend and every weekend throughout October, guests to the park will be able to enjoy some monstrous mayhem. the family-friendly event will see spooky LEGO characters come to life and plenty of Halloween-themed builds dotted around the park. Learn more below. LEGOLAND® NEW YORK RESORT BRINGS...
The LEGO Group Has A Strong First Half Of 2021
The LEGO Group has delivered a strong performance across sales, investment and revenue in the first half of 2021. Despite continued COVID related restrictions and the easing of lockdown, sales have increased by 36%. Top-performing themes included LEGO® City, LEGO Star Wars, LEGO Harry Potter, LEGO for Adults (Creator Expert) and LEGO Technic. This year has also seen the rollout of a new in-store experience which will be introduced...
LEGOLAND Billund Reveals Massive Future Plans
LEGOLAND® Billund has today announced plans to add multiple new attractions, with will see more than 10 million LEGO® bricks added to the park. It will be the single biggest addition to the park since it opened in 1968. LEGOLAND Billund is the LEGO attraction to open before being joined by LEGOLAND Windsor and numerous other parks and Discovery Centres around the world. The new additions to the park will include Build A Boat...
LEGO House Fan Day Masterpiece MOCs
Today the LEGO® House in Billund has been hosting its annual Fan Day event. Although travelling for many is still a little tricky some lucky LEGO fans have been able to visit Denmark in person. Normally builders from across the world are invited to display their creations inside the Masterpiece Gallery, but this year that task was given to employees across the LEGO Group. You may expect many of the amazing MOCs now on display will...
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