LEGO Group Launches Play Smart Initiative
As part of Safer Internet Day taking place today, The LEGO Group has launched new tools to help families be safer online. The new initiatives bring families a simple 4-step guide to help them Play Smart and improve children’s online well-being, along with a series of videos starring gaming influencer LoserFruit, offering children advice on everything from online bullying through to screen time management and online safety in the...
New LEGO Friends Celebrated With Global Events
Throughout February and March, LEGO® fans and families can discover the new LEGO Friends characters and sets, through a series of free events. The 2023 LEGO Friends Universe includes characters with a wider variety of skin tones, cultural backgrounds, disabilities, and neurodiversity, all with authentic personalities and relationships. To showcase the next generation of LEGO Friends, there will be a number of special events and...
Blocks Magazine Celebrates Its 100th Issue
The next issue of Blocks magazine is a very special issue, as it’s time to celebrate the 100th issue. In this celebratory issue, it times to take a look back at where it all started with the pilot issue and the 99 issues of the LEGO-focused magazine which followed it. You can find out what else is in issue 100 below. Blocks Magazine can be found in selected shops as well as via a subscription, delivered directly to your door or...
LEGO Group To Relocate Americas HQ
The LEGO Group has announced it will relocate its North American Head Office to Boston from its current location in Enfield, Connecticut by the end of 2026. The Enfield offices have been home to the LEGO Group’s Americas operations since the mid-1970s. The move to the new location will begin in 2025 with the move expected to be fully complete by 2026. All current staff members working from Enfiled will have the option to move to...
LEGO Group Continues To Drive Evolution Of Play
Today marks the start of both the Toy Fair season and the London Toy Fair. The LEGO Group are at the show and has shared a press release detailing a few details of the things to come in 2023. Before getting too excited, that doesn’t include any new product releases. Instead, it details the rebooted LEGO Friends Universe, along with one of the new Friends sets being named a 2023 Hero Toy winner. Learn more below. THE LEGO GROUP...
LEGO Store To Open At Battersea Power Station
This Spring, The LEGO Group will be opening a brand new London store, this time in the newly renovated Battersea Power Station. It will be the first LEGO® store south of the river in London and will offer fans a chance fully immerse themselves in the wonderful world of LEGO in a very unique location. These will include a LEGO Pick a Brick Wall, Build a Minifigure Tower and plenty of hands-on play opportunities! Expect more details on...
New LEGO Botanical Collection Sets Detailed
After being revealed a little earlier than they should have been by a European online retailer, more details about the upcoming new LEGO® Botanical Collection sets have been revealed. Both sets expand the delightful range of buildable plants, which use LEGO elements in unique ways to create impressive floral display pieces. The new sets include another flower bouquet, this time filled with colourful wildflowers. It can be displayed on...
LEGO Group To Celebrate 100 Years Of Disney
In 2023, the Walt Disney Company is celebrating 100 years of wonder. This special milestone will be celebrated in many different ways including upcoming new LEGO® products, the first of which has already been revealed. Disney has been a key partner of the LEGO Group for many years. Long before the first LEGO DUPLO inspired by Winnie the Pooh back in 1999, Disney was one of the very first licensed products created by LEGO. Now Disney...
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