LEGO Group Joins Forces With Youth Sports Trust
Apr03

LEGO Group Joins Forces With Youth Sports Trust

Today, The LEGO Group announces a nationwide partnership with UK Charity Youth Sports Trust to empower girls through play and sport. The partnership is part of the LEGO Group’s commitment to breaking down societal stereotypes, and as part of this they have recruited the Team Unstoppable 2024 squad – Dina Asher-Smith, Lauren Hemp, Jamie Chadwick, Kadeena Cox and Anna Lapwood – bold and inspirational women who have overcome the pressure...

Read More
LEGO Group Launches Play Unstoppable Initiative
Mar05

LEGO Group Launches Play Unstoppable Initiative

The LEGO Group are always researching ways in which kids express their creativity. The latest campaign is focused on the use of language to discuss being creative. As well as research into the field, they have released a short film called ‘More Than Perfect’, a new creative campaign called Play Unstoppable and will be holding workshop events in selected LEGO® stores and offering online tools. Learn more below. Creativity...

Read More
LEGO Play Unstoppable Workshops Announced
Aug03

LEGO Play Unstoppable Workshops Announced

As part of the ongoing Play Unstoppable campaign, the LEGO Group has announced a series of interactive workshops. These will take place online, via the LEGO® Life app and in person. The workshops aim to get kids to unleash their creative imaginations and get creative with LEGO bricks. Learn more below. Creativity Without Boundaries – The LEGO Group Launches New, Interactive Workshops With International Creatives to Empower...

Read More