Play Is Your Superpower Campaign Relaunched
Today, the LEGO Group has relaunched the Play Is Your Superpower campaign. The central theme of this campaign is to harness the power of play, which is shown in a mini-movie set in a boring workplace. In addition to that mini-movie, which was first shown last year, there is an immersive art gallery in Paris and a ‘playable’ library in China. Learn more below. Unleash the fun! The LEGO Group is encouraging families to build...
LEGO Superpower Academy Experience Announced
Inspired by the latest global LEGO® ad campaign, next month LEGO fans can unleash their superpowers at The LEGO Superpower Academy escape room. Join a play squad and take on the immersive LEGO escape room experience where you’ll need to work together to decipher clues to unlock the power of play. The Superpowers Academy will take place at White Rabbit Studios in London, between October 12th and 18th. The experience is free but...
LEGO Play Is Your Superpower Campaign Launched
Today, the LEGO Group reveals the latest global ad campaign dubbed Play Is Your Superpower. The central theme of the campaign is to harness the power of play, which is shown in a mini-movie set in a boring workplace. Soon the drab office is transformed into a fun place to work thanks to a group of kids and their LEGO bricks. The new campaign is also supported by a few famous faces, including Tan France, Naomi Watanabe, Bindi Irwin,...