The LEGO Group Launches Play Her Way
The LEGO Group have launched a new campaign which celebrates a new generation of girls playing by their own rules. Dubbed Play Her Way, LEGO® along with Great Big Story have created a series of videos which highlight four woman who do things by their own rules. What’s interesting is that the initiative is aimed at the Asian market, where the LEGO Group are focusing great efforts to expand the brand in recent years. You can learn...
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