London Takes On NYC In Global LEGO Snow Throw
As previously reported last week, during a special event at the Leicester Square LEGO® Store, the LEGO Group has launched a unique experience for visitors to the LEGO Store in London’s Leicester Square and on Fifth Avenue in New York. In each store, there’s a special window display which features a scoreboard, visitors can stand in front of the windows and throw virtual snowballs. So if you live near one of the stores...
Playful LEGO Art Installation Unveiled In New York
Yesterday saw LEGO® fans across the world celebrate both the 90th Anniversary of the LEGO Group and the first-ever World Play Day. The focus of the celebrations has been ‘play’ and in the US, artist Hebru Brantley has created a LEGO-inspired interactive art installation. The Fly Away Isles installation has been inspired by the creative minds of kids and even features a number of oversized LEGO elements. It can be found at...
LEGOLAND New York Celebrates 90 Years Of Play
LEGOLAND New York Resort is kicking off their 90 Years of Play celebrations with the unveiling of a huge LEGO® Cake and giving away 90 surprises every week across Summer. The 90 Years of Play cake is built from over 180,000 LEGO DUPLO bricks and stands at over 20ft tall. It’s been created to celebrate the 90th anniversary of the LEGO Group. Celebrations are being held globally and will include events at LEGOLAND parks, Discover...
New York Toy Fair 2022 Has Been Cancelled
This time of the year is normally filled with new toy announcements thanks to the various Toy Fair events. Over the last couple of years, things have changed a lot due to COVID. But it was assumed this year’s events would go ahead as planned, unfortunately that’s not the case as the New York Toy Fair has now been cancelled. It’s normally a big event for LEGO® fans, as it the only toy fair where images and details of...
Brick-or-Treat Debuts at LEGOLAND New York
Spooky things are happening at LEGOLAND® New York, as the park celebrates their first-ever LEGO® Brick-or-Treat event. Starting this upcoming weekend and every weekend throughout October, guests to the park will be able to enjoy some monstrous mayhem. the family-friendly event will see spooky LEGO characters come to life and plenty of Halloween-themed builds dotted around the park. Learn more below. LEGOLAND® NEW YORK RESORT BRINGS...
LEGO Store New York Get Musical
Yesterday, the LEGO Group offered the first look inside the brand new flagship New York 5th Avenue LEGO® store. But how do you launch a new store in the city that never sleeps? A musical spectacular that is worthy of Broadway of course. Taking inspiration from the cities theatre district, the excitement of a new LEGO store opening has inspired this fun little video. This brand new retail location not only introduces a new location for...
The LEGO Group Unveils Flagship New York Store
As reported last year the LEGO® store in New York has moved to a new location and today the LEGO Group have shared a look inside their flagship New York store. This new 10,000 square-foot two-storey store is one of the largest LEGO stores in the world and offers a look into the future of LEGO retail which is being dubbed ‘retailainment’. The new 5th Avenue store is packed with new concepts and leans heavily into it’s...
New York Toy Fair Moves To May 2021
After the organisers of the Nuremberg Toy Fair announced it was delaying the popular trade event until Summer 2021, the New York Toy Fair has followed suit. Toy Fair season is an important time for LEGO® fans, as the three main events in London, Nuremberg and New York often give us the first details, descriptions and images of the latest LEGO releases. As it currently stands the London event is still planned to take place towards the...