LEGO Technic Sponsors Channel 4 Primetime Show
Mar26

LEGO Technic Sponsors Channel 4 Primetime Show

After sponsoring motoring on TV channel Dave, the LEGO Group are set to target adult LEGO® fans again as the programme sponsor of new Channel 4 car show Mission Ignition. The show will feature LEGO Technic branding and products, before and after ad breaks. Mission Ignition may not have a LEGO brick in sight, but the theme of it is in the very much realms of LEGO building. In Mission Ignition two teams are faced with a completely...

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