The LEGO Group Appoint New Global Media Partner
The LEGO Group has appointed Initiative to handle their global media duties. Back in Summer LEGO® placed its media output in review, in which a number of agencies were invited to present their vision for future LEGO media promotion. Many put forward a pitch but it was Initiative’s digital-first approach, international reach and strong local insights that clicked with the LEGO vision of bringing the joy of LEGO play with more...
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