LEGO DUPLO At 50 – Evolution Of A Logo
Today marks the 50th Anniversary of the LEGO® DUPLO® brick. Over those post 50 years the DUPLO brand has changed a lot, but there has been a certain red rabbit who has remained constant. Well almost, in the early 2000’s LEGO DUPLO became LEGO Explore, but do to customer feedback, the original name and brand mascot returned and has remained the face of DUPLO ever since. It all started with a Danish company, called Plan Design,...
LEGO Named One Of UKs Favourite Logos
The LEGO® logo has evolved over the company’s 80 plus year history. But the essence of that famous red square with four little letters has its roots in some of the early versions it. Commissioned by label maker Avery UK, the research asked 2,000 UK adults which brand logos they like the most. The LEGO logo made the top ten, coming in at number 8. The Avery study found a brand’s logo is so important it’s the first thing people...
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