LEGO Group Completes Purchase Of Discovery Centres
The LEGO Group has completed the purchase of the LEGOLAND & LEGO® Discovery Centres from Merlin Entertainments. The deal sees 29 centres become fully owned and operated by the LEGO Group. LEGOLAND Resorts will continue to be operated by Merlin. LEGOLAND/LEGO Discovery Centres are now part of the LEGO retail network. Little will change in the short term as most LEGOLAND retail stores now accept LEGO Insiders cards and offer the...
LEGO Group Acquires LEGOLAND Discovery Centres
The LEGO Group is taking full control of the global network of LEGOLAND & LEGO® Discovery Centres from Merlin Entertainments. The deal will see 29 centres become fully owned and operated by the LEGO Group. LEGOLAND Resorts will continue to be operated by Merlin. Although the family-owned company behind the LEGO Group has a stake in Merlin, the two entities are run separately. The deal will see Discovery Centres become part of the...
Become The Next LEGOLAND Master Model Builder
This weekend, LEGOLAND® Discovery Centres, including Birmingham and Manchester, are launching the first worldwide search to crown the Global Mini Master Model Builder. From Saturday, January 11th to Sunday, February 2nd, LEGOLAND® Discovery Centres around the globe will open their doors for young aspiring builders to showcase their imagination and creativity by constructing something extraordinary for the judging panel. Each Discovery...
Half Price Entry To LEGOLAND Attractions With O2
For those of you on O2, you can currently get 50% off Merlin Attractions with the O2 Priority app. That includes the three LEOGLAND attractions – LEGOLAND Windsor and the two LEGOLAND Discovery Centres, including the new one in Birmingham. Simply open the O2 Priority app or visit the O2 website, activate the offer for the attraction you wish to visit and you’ll be taken to the ticket ordering site, where you’ll save...
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