Two New LEGO Stores Opening In The UK
Some surprisingly awesome new from LEGO UK this morning, two new LEGO® stores are set to open in the UK ahead of Christmas this year. Both Birmingham and Southampton will be home to official LEGO brand stores (although they are known as those anymore, more on that soon). Finally there will be one a little closer to where I live, still a trip but certainly closer those of us in the Midlands. Learn more about the two new stores below....
LEGO Ideas Steamboat Willie Fan Signing Events
With the official reveal of the latest LEGO® Ideas set, Steamboat Willie, you can get the set signed and meet the fan designer behind the original project at various LEGO Stores across the globe, starting later this month. These special signing events will allow LEGO fans to meet and greet fan designer Máté Szabó and get their sets signed. In the case of the Chinese events, you’ll also be able to get the set ahead of its...
LEGO Brand Retail Want Your Insight
Ever shopped in a LEGO® Brand Store or would love to but don’t have one near you? Then the LEGO Brand Retail Design Team want your feedback. They have put together a short survey, which they want AFOL to complete. This is to help gauge how AFOLs interact with LEGO Stores, be it through shopping in the stores or attending events. If like me a trip to a LEGO store is a once in a blue moon event, due to the lack of them in the...
Free LEGO Holiday Train Only In LEGO Stores
A brand new LEGO® promotion set is now available exclusively in LEGO® Brand Stores. Spend £35 or more in your local LEGO store and you’ll get a free 30543: LEGO Holiday Train polybag. This little festive themed set includes a little red LEGO Christmas train featuring classic steam locomotive, passenger carriage, freight wagon and 2 buildable gift boxes. The offer is only available in LEGO stores, however if you don’t live...
LEGO Offers & Promotions October 2018
The latest range of LEGO® freebies and promotions have begun. This month has seen the launch of numerous new LEGO BrickHeadz, includes loads of new seasonal themed ones. Plus there are many past LEGO promotional sets back in time for Christmas. The Winter Village Fire Station and LEGO Star Wars Betrayal at Cloud City sets are now available for all. For the first half of the month you can free Han Solo minifigure and then you can get a...
Second Flagship LEGO Store Opens In China
The second flagship LEGO® Brand Retail Store has opened in China. Located in the People’s Square in the heart of Shanghai, this new LEGO retail experience. This includes experiences unique to the store, such has a brick-filled pathway, immersive portals, and store specific LEGO big builds. The store is also home to the LEGO Mosaic Maker Machine, which transforms your portrait into a unique LEGO picture. Plus the store will of...
Pop-up LEGO Brand Stores Being Tested
It’s no secret that the retail landscape has vastly changed in 2018, numerous retailers have disappeared or scaled back their offerings. This has in turn impacted the LEGO Group and where you can find their products. One of the biggest losses is Toys R Us, which no longer exists here in the UK or over in the US. So this Christmas LEGO® are testing a new retail concept, pop-up stores. These temporary stores will appear in various...
LEGO Offers & Promotions September 2018
The latest range of LEGO® freebies and promotions have begun. After the impressive selection last month. September may feel a little light. The LEGO Harry Potter Hogwarts Castle is now available for all, but LEGO VIP members will get early access to two sets later this month. Plus you can now pick up this years advent calendars and a couple of new sets, including the cool little LEGO Ludo game. Check out the full list of Septembers...
Advertisement
