Leicester Square Store Refurbishments Begin
The refurbishment of the Leicester Square LEGO® Store begins today. From today, only the ground floor will be operational and some in-store experiences may no longer be available. Any stock not on display in the store may still be available, just as a staff member for assistance. With the store operating at a limited capacity, there may be a longer wait to enter the store. In June the store will fully close before reopening in August...
LEGO Stores Ramadan Event & Free Set
This April selected LEGO® Stores will be offering free LEGO-themed Ramadan Minibuild. You’ll be able to collect the free buildable LEGO Lantern at selected stores on Saturday, April 23rd between 10am – 12pm and then on April 24th between 12pm – 2pm. You’ll be able to take your build home with you. Building activities in-store may be limited due to the safety of visitors and staff, check with your local store for more details Terms and...
New LEGO Tile Studio Being Piloted
It appears a new LEGO® Store experience is being piloted in some stores. The LEGO Tile Studio pilot allows you to create custom printed tiles that can be designed in stores. It seems to be a very similar service to the Minifigure Factory, which is now available in quite a few LEGO stores. Instagram user Donstuff has shared their experience of the pilot from the Amstrdam store. A LEGO Tile Studio pack costs €7,99 and features 3 LEGO...
Leicester Square To Become World’s Largest LEGO Store
As I exclusively revealed a couple of weeks ago, the LEGO® Store in Leicester Square is set to become the world’s largest LEGO store once more after a massive revamp. The changes and expansion will see the ‘Retailtainment’ concept introduced to the UK for the first time, it will also see new experiences added to the store including The Brick Lab, Tree of Discovery and LEGO Expressions. There will also be all-new...
Leicester Square Store Set For Blockbuster Revamp
When the LEGO® Store first opened in London’s Leicester Square, it was the first flagship store and one of the largest LEGO Stores in the world. Since then other stores have taken its crown in terms of both size and in stores experiences. Some of the most recent flagship stores have introduced a focus on the in-store experience with unique LEGO builds tied to the store’s location, along with interactive activities such as...
Join The LEGO Store Easter Egg Hunt
If you visit your local LEGO® Store between April 2nd to the 16th you can take part in a LEGO Easter Egg Hunt. Dotted around the store will be various hidden LEGO-themed Easter Eggs, find them all to take home a free LEGO treat. What that treat will be, hasn’t yet been revealed but you can find more information about the LEGO Easter Egg Hunt from the staff members in your local...
LEGO Minifigure Factory Now At Birmingham Store
With the central regions of the UK, vastly underserved by LEGO® Stores, it’s helpful to know what the ‘local’ store has to offer. Well, the Birmingham LEGO Store now has its own LEGO Minifigure Factory. The Minifigure Factory lets you design and print your very own unique LEGO Minifigures. You’ll need to purchase a LEGO Minifigure Factory Pack, you can then design your unique Minifigure at the Minifigure Factory...
LEGO Minibuilds Return As Weekly Challenges
For a number of years, LEGO® Stores use to run Monthly Minibuild in-store events, where shoppers could visit a store and pick up an exclusive build. With COVID restricting various in-store activities, the long-running build experience was retired. But it’s made a comeback of sorts as part of the new Creative Play hub. Every week, you’ll find instructions to build various Minibuilds, you’ll need your own bricks but...
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